10DLC SMS Registration Guide and FAQ
Effective immediately, if you have not indicated that your account is used for personal use or you have not completed the 10DLC registration for business use (and your 10DLC registration has not been approved), your outbound SMS messages will be disabled. This does not impact inbound SMS messages or voice services. To register your phone number for personal use or 10DLC, navigate to the registration section of your Account Manager.
Updated 2/3/25
Table of Contents
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Messages containing number or character substitutions, such as “Fr33” instead of “Free” or “S@ve” instead of “Save,” will be blocked. To ensure successful delivery, avoid using these types of substitutions in your messages.
If your 10 DLC application has been approved but your SMS is still not working, please contact Customer Support at verifyaccount@line2.com.
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If you haven’t registered for 10 DLC yet, you’ll need to sign up as either a business or a personal user. Learn more about the registration process here.
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Unsure whether to register as a personal or business user? Here are some frequently asked questions:
Question Answer I send at least 5 messages a day for my plumbing business. Do I still need to complete the application? Despite how many text messages you send, if a business owner and send texts related your business, you need to register as a business. I use my SMS for business reasons and I’ve tried submitting the application multiple times for business and I keep getting rejected. Can I just register as a personal user? We understand your frustration with getting rejected despite your best efforts. We have a team of support specialists ready to guide you through your application process. The text messages I send don’t match the use cases listed in the application. What should I do? Please select the use case that most closely matches the type of messages you are sending. Examples of this can be found below I only reply to clients and customers and don’t send mass marketing texts. Do I still need to register as a business? Yes, any text sent from your business to a client/customer is considered a business text.You will need to register as a business. I don’t have an EIN, how can I register as a business. Please visit our Preparing to Register section for more information on what steps need to be taken to register for 10 DLC. Use Case Sample Message Account Notifications- Of course! Click here to log in: [link]. Let us know if you need further assistance. Appointments No problem! Let me know a new time that will work for you.. Client Inquiries Great! The initial service fee is $XX, and we’ll confirm final pricing after assessment. Let us know if you have any other questions!” Customer Care/Support Thanks! Your replacement is on the way, and we’ll send tracking details soon. Delivery Notifications Sure! Please reply with the new address ASAP. Thx. Public Service Announcement You can check the full list of affected areas here: Promotional/Sales/Marketing Yes! The discount applies sitewide to all my loyal customers. Security Fraud Alert We’ve temporarily locked your account for security. Please reset your password using this link: [link], or reply if you need further help.”
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Along with other communication providers (second line phone number apps, VoIP numbers), Line2 is required to register the local numbers of our customers who utilize their phone for SMS messaging for any facet of business by the major wireless carriers (T-Mobile, Verizon, AT&T, ClearSky, Interop and US Cellular).
Registration is required by the carriers for all 10-digit long code (“10DLC”) local numbers. A 10DLC number is a standard phone number, such as (987)-654-3210. This registration process is commonly referred to as 10DLC SMS registration. Unfortunately, second line providers like Line2 do not have a choice in whether or not to participate in 10DLC registration as it is required by the carriers.
This 10DLC Registration Process is mandated by the carriers, but registration is completed through The Campaign Registry (“TCR”). TCR was selected by the wireless carrier to be the information and registration hub for all work/ business users of “second line services” to register SMS/MMS-enabled local phone numbers.
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The goal of the 10 DLC SMS registration process is to ensure SMS messaging remains a quality channel customers can trust, free of spam and unsolicited communications.
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Due to new changes imposed by US carriers, you must send business or work-related SMS messages from a registered number . Unregistered messages may be filtered by the wireless carriers, resulting in non-delivery to their customers. If you are a Canadian business and would like to use your Line2 number to contact US numbers via SMS, you also must register.
Please note that voice service is NOT affected by these registration requirements.
If you use your Line2 service for personal use, you must verify this fact via email survey or the registration process.
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The 10 DLC SMS registration requirements apply to US-based numbers. If Canadian Line2 users want to send SMS messages to US customers, they still need to register.
If you are a Line2 user in Canada and you do NOT need to send SMS messages to US-based numbers, you do not need to complete the registration process at this time. You can register at a later date if you need to enable this capability.
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Mobile carriers work with third-party companies like The Campaign Registry (TCR) to register and vet phone numbers that utilize SMS in accordance with carrier policies. There are one-time fees for all SMS-enabled numbers used for work/business that total up to $20.
Line2 is temporarily waiving these one-time registration and vetting fees for customers.
Line2 will provide 30 days’ notice to customers before it begins to charge TCR fees to customers.
TCR also charges monthly maintenance fees for all SMS-enabled numbers used for work/business. This monthly maintenance fee will be the customer’s responsibility. For most customers, this fee will be $2 per month. More information about TCR and fees can be found on their site at https://www.campaignregistry.com/.
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TCR’s mission is to provide a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for A2P (Application-to-Person) messaging.
The Campaign Registry works with North American wireless carriers and other companies in the messaging business to register A2P text messaging-enabled phone numbers.
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After a new campaign is submitted, The Campaign Registry (TCR) forwards it to an external vetting agency for further review. This additional step helps verify that the texting content adheres to industry standards.
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Application to Person or A2P messaging refers to SMS messaging sent from a business to a person. The high demand for consumer to business communication caused major wireless carriers to establish the 10DLC Registration Process in response to increases in fraud, spam and other unwanted traffic.
The term A2P is used to differentiate between messages that are sent for personal use vs. business use. Popular forms of A2P messages include marketing campaigns, promotional codes, appointment reminders, account pin codes, bank alerts and shipping notifications. Many major industries have adopted A2P technology such as retail, banking, telecom, healthcare and travel.
A2P messaging also includes conversational business messaging between a business and clients.
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Line2 complies with CTIA’s messaging guidelines. To review our policy, please visit our Line2 SMS policy page.
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Instead of registering, you have the option to opt out of SMS services entirely through the 10DLC registration application.
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A business or work user is anyone who sends messages that are of a business nature. This includes SMS messages relating to sales, marketing, promotion, service appointments, and support.
For example:
- You are a realtor and you use Line2 to message with your clients about appointments, promotional events and sales.
- You are an HVAC specialist and you use Line2 to message with your clients about deliveries, service appointments and pricing.
- You own a bakery and you use Line2 to message with your clients about deliveries, promotions and orders.
You will have the option to register one or all of your Line2 numbers depending if you need SMS capabilities on all of these numbers.
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A personal user is anyone who sends messages that are not of a business nature or related to an ongoing business.
For example:
- You use your Line2 number on other applications or websites to avoid consumer or spam messaging.
- You use your Line2 number for dating websites or online retail.
- You use your Line2 number for appointment and delivery reminders.
- You use your Line2 number to protect your privacy with colleagues while working from home.
- Please see the Sample Message section under Registration Process to see examples of Work Messages.
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If you are a business user but do not wish to register, please indicate this during the registration process.
Unregistered messages may be filtered by the wireless carriers, resulting in non-delivery to their customers. If you are a Canadian business and would like to use your Line2 number to contact US numbers via SMS, you also must register.
If you decide later that you would like to use SMS, you can register your number and re-enable SMS capabilities at any time.
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Along with other communication providers (such as second-line phone number apps and VoIP numbers), Line2 is required by major wireless carriers (including T-Mobile, Verizon, AT&T, ClearSky, Interop, and US Cellular) to register the local and toll-free numbers of customers who use their phone for SMS messaging for any business purpose.
Due to a newly established industry deadline, Line2 has set a SMS registration deadline date of 2/1/25.
If you are a sole proprietor without an EIN, Line2 recommends the following options to register your business number before the 2/1/25 deadline:
Option 1:
Transfer your local number to a toll-free number:
Customers with toll-free numbers can register their phone number regardless of EIN status. To transfer your local number to a toll-free number, please contact Customer Support at verifyaccount@line2.com. After obtaining your toll-free number, register it here.
To complete the registration, ensure you have the following:
- A website for your business
- An opt-in disclaimer. Opt-in language is the specific wording used to obtain explicit consent from individuals to join a program, receive communications, or be added to a particular list or database.
- A screenshot or document proving the opt-in method
For more details, visit our FAQs.
Please allow up to six weeks for the processing of your application.
Option 2:
Apply for an EIN: Submit an application with the IRS to obtain an EIN for your business.
- After receiving your EIN, send a copy of the SS-4 document to verifyaccount@line2.com to register your brand with 10 DLC. Customer Support will email you once your application is accepted and provide instructions to complete the SMS use registration portion of your application. Please allow 48 hours for your application to be processed.
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The registration process itself takes about 10-15 minutes to complete. However, there are two parts to the process, and final approval may take up to 2 weeks as the second part of the approval process is handled by a third party.
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If you choose to opt out of 10 DLC registration, you will lose the ability to send outbound messages. However, if your needs change, you can re-register and submit your application at any time. Voice Service will not be affected.
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You can complete your 10 DLC registration in your Account Manager.
Work/Business Use with EIN
You own a business with one or more Line2 numbers and have an EIN. You will be classified as a business user with an EIN. (Employer Identification Number)
The EIN and legal name of business of your organization (please note, the legal business name MUST match the entity name of your EIN).
The address and country of your organization
Examples of what type of SMS messages you are sending, use cases for sending SMS messages, and how you obtained or will obtain consent to message recipients.
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For users in USA:
Work/Business Use with EIN
You own a business with one or more Line2 numbers and have an EIN. You will be classified as a business user with an EIN. (Employer Identification Number)
The EIN and legal name of business of your organization (please note, the legal business name MUST match the entity name of your EIN).
The address and country of your organization
Examples of what type of SMS messages you are sending, use cases for sending SMS messages, and how you obtained or will obtain consent to message recipients.
For users in Canada:
Work/Business Use with Business Number (BN)
You own a business with one or more Line2 numbers and have a BN. You will be classified as a business user with a BN (Business Number).
The BN and legal name of business of your organization (please note, the legal business name MUST match the entity name of your BN.
The address and country of your organization
Examples of what type of SMS messages you are sending, use cases for sending SMS messages, and how you obtained or will obtain consent to message recipients.
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An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is used to identify a business entity. This is also known as a Tax ID.
The Business Number (BN) is a 9-digit number the CRA assigns to businesses and other organizations for tax-related purposes.
In the meantime, if you’re an individual, small business, or sole proprietor without a business ID, you can mitigate potential filtering by the carriers by adhering to messaging best practices such as ensuring you have consent to message your contacts, avoiding spam-like content, and minimizing the number of messages you send daily.
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The 10DLC registration deadline has passed, but you can still submit your application through your account manager. We highly recommend registering as soon as possible to enable outbound SMS messaging.
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Registration and/or verification will be required for all users. Any business or work-related SMS messages sent from unregistered numbers could be subject to filtering by the wireless carriers, resulting in non-delivery to their customers. If you don’t complete registration for your work/business number, Line2 will be unable to assist with service issues related to undelivered messages. Line2 does not provide refunds or credits due to issues with SMS messaging from unregistered numbers.
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No, please do not create an account and register through The Campaign Registry. Your registration will not be linked to your Line2 account and any fees you pay will be non-refundable. Registering through The Campaign Registry may cause delays to your Line2 SMS Registration.
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Your campaign is active until your account is deactivated or you remove the SMS feature from your account. Deactivation is immediate.
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Work Customers with an EIN
$1.50 per month.
Work Customers without an EIN
$2.00 per month.
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Yes, all phone numbers need to be registered on your account.
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The Campaign Registry will not allow Affiliate Marketing SMS messaging if a consumer’s information is shared with or received from third parties. Your campaign will be rejected upon submission if indicated that you send affiliate marketing SMS messages for this reason.
The Campaign Registry will allow Affiliate marketing SMS if it refers to a product or service by sharing it on a blog, social media platforms, or website. If you are an affiliate who earns a commission each time someone makes a purchase through the unique link or code.
For example, you promote a kitchen organizer and include a link to Amazon. If a person buys the product through Amazon using the link the blogger provided, you receive a commission.
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Type of Fee Business with an EIN Sole Proprietorship (no EIN) Brand Registration Fee $4.00 One Time Fee $4.00 One Time Fee Campaign Vetting Fee $15.00 One Time Fee $15.00 One Time Fee Monthly Recurring Campaign Reg. Fee $1.50 per Campaign $2.00 per Campaign The monthly reoccurring fee (labelled as Campaign Registration Fee on the invoice) is $1.50/month. However, your first charge will be prorated based on the submission date (if you complete your registration mid-billing cycle). This means the first campaign registration fee generated after submission may appear on your invoice as more than $1.50 but subsequent charges should appear as $1.50/month.
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Upon registering for 10DLC, you will be charged the fees listed above. If you are a monthly customer, your next invoice will include the Brand Registration fee, Campaign Registration fee, and Recurring fee.
If you are an annual customer, your next invoice will include your Brand Registration fee, Campaign Registration fee and Recurring fee for next year of service. Annual customers will be charged a prorated amount for the remaining months on their contract at the time of registration.
Line2 understands these fees may be surprising. Unfortunately, they are required by TCR and the wireless carriers. Line2 passes on these one-time and monthly fees without markup.
These fees are standard for all second line applications as the fees are set by and remitted to TCR.
Registering your second line with carriers reduces the chances of your outbound messages being filtered out as spam.
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Rejection of your brand or campaign will require you to resubmit your application and you will be charged again for your Brand Registration fee and Campaign Registration fee.
Please note additional submissions, including errors, will result in additional non-refundable $5 charges to your invoice.
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At this time, Line2 is unable to issue refunds for any Brand Registration fee, Campaign Registration fee and Recurring fees that have been processed by our Billing department as the fees are charged by TCR upon submission.
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If you select “Yes,” you will proceed with the brand application. If you select “No,” you will receive guidance on how to register your company.
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- Select your Country- United States or Canada
- Enter your Legal Company Name
- Enter your EIN
- Please do not use any special characters when entering your EIN/Tax ID (9 digits) or Business number (9 digits).
- An Employer Identification Number (EIN), also known as a Federal Tax ID Number, is used to identify a business entity.
- The business number (BN) is a 9-digit number the CRA assigns to businesses and other organizations for tax-related purposes.
- Please provide your Brand Name, if that is unavailable, you can enter your Legal Company Name
- If the Company/Brand sending SMS messages differs from your Legal name, you can enter that here.
- Enter your website or online presence
- Please ensure the website provided has an opt-in disclaimer and a compliant privacy policy which clearly defines that consumer information will not be shared with third-parties. Visit our 10 DLC website, opt-in and privacy policy section for more information.
- Select your Industry and Vertical
- The industry/vertical categories in the TCR registration form are quite broad, which may make it challenging to choose the one that best fits your business.
- For example, “Personal Services” is not a specific category like Nail Salon or Barber Shop. Instead, these types of businesses would fall under the “Professional Services” vertical in TCR, even though they may be considered separate industries by other organizations.
- For more guidance on selecting your vertical, please refer to “What if I can’t find my business’s industry/vertical in the options provided?”
- Enter your Contact Email Address
- Enter your Contact Phone Number
- You can use either your Line2 phone number or any other business phone number for registration.
- Enter your address
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Below you will find a listing of sub-verticals that fall under the umbrella of primary Industries/Verticals offered by TCR. If you are having difficulty placing your business under the list of Verticals offered, please reference the listing below as a guide to help you answer:
Agriculture
- Extermination/Pest Control
- Farming/Fishing/Hunting
- Landscape Services
Construction, Materials, and Trade Services
- AC & Heating/Plumbing
- Architect/Building Construction/Inspection
- Contractor/Repair/Maintenance/Remodeling
- Equipment Rental
Education
- Child Care Services
- College/Universities/Elementary & Secondary Education
- Real Estate/Technical/Trade/Vocational School
- Tutoring Services/GED Certification
Energy and Utilities
- Conservation Organizations
- Environmental Health
- Land Surveying
- Oil & Gas Distribution/Extraction/Production
- Water Well Drilling
Entertainment
- Music/Sports/Film Production
Financial Services
- Banking Service
- CPA Firm
Gambling and Lottery
- Casino
- Off-track Betting
Government Services and Agencies
Healthcare and Life Sciences
- Child/Youth Services
- Chiropractic/Dentistry/Medical Office
- Emergency Medical Services/Transportation
- Hospital
Hospitality and Travel
- Travel Agency
- AIRBNB/Lodging Rentals
- Hotel/Restaurant/Bar Business
HR, Staffing, and Recruitment
- Staffing/Human Resources/Recruiting Agency
Information Technology Services
- Cloud Services
- Backup and Disaster Recovery
- Network Security/Help Desk Support
- IT Consulting/Management/Support/Solutions
Insurance
- Personal/Commercial Auto Insurance
- Personal/Commercial Property Insurance
- Life/Health Insurance
Legal
- Attorney/Law Firm
- Bail Bonds
- Court Reporting
Manufacturing
- Product Manufacturing and Distribution/Manufacturing Plant
- Automotive Business
- Bakery/Shoemaker/Tailor etc.
Media and Communications
- Radio/Television Station
- News Organization
Non-Profit Organization
- Non-Profit Religious/Educational/Charity Organization
- Non-Profit Scientific/Literacy Organizations
- Any Organization Legally Classified as ‘Non-Profit’
Political
- Political Campaigns/Awareness Organizations
Postal and Delivery
- Courier/Postal Service/Delivery Service
Professional Services
- Animal Boarding/Dog Walking
- Barber Shop/Beauty Salon
- Diet Center/Fitness Center
- Dry cleaning/Laundry
- Event Planning
- Fitness Center
- Florist
- Janitorial/Cleaning Services
- Massage/Day Spa/Nail Salon/Tanning Salon
- Personal Assistant
- Photography
- Cremation/Funeral Services
- Drug Screening
- Locksmith
- Security Services
Real Estate
- Home Inspection
- Interior Design
- Manufactured Housing
- Mortgage Company
- Property Management
- Real Estate Broker/Agent
- Warehouse/Storage
Retail and Consumer Products
- Grocery/Drug/Department Store
- Convenience/Specialty Store
- Online Vendor
Transportation and Logistics
- Air/Boat/Truck Transportation and Services
- Limousine/Taxi Services
- Towing
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The 10 DLC SMS registration requirements apply to US-based numbers. If Canadian Line2 users want to send SMS messages to US customers, they still need to register.
If you are a Line2 user in Canada and you do NOT need to send SMS messages to US-based numbers, you do not need to complete the registration process at this time. You can register at a later date if you need to enable this capability.
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Please review and confirm all of the information entered is correct, especially your EIN and legal name of your business. If any information is incorrect, this could result in the immediate rejection of your application.
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We recommend submitting your application as soon as possible. Final approval may take up to 2 weeks as the second part of the approval process is handled by a third party.
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All Line2 customers need to identify whether they use their phone number for work or personal use.
Please click on 10DLC Registration to identify how you use Line2 and register your work phone numbers.
Click on View Details.
Select the Register Now button for the number you wish to register first.
Please follow the prompts as detailed in the Registration Process section of these FAQs.
Once your details have been entered and submitted, your submission will be listed as Awaiting Campaign Approval.
Once your campaign has been fully approved, your submission will be listed as Campaign Approved. This can take up to 2-5 days.
You can also add your previously entered brand and campaign details to other phone numbers that need to be registered. After you select your phone number for work use and confirm your selection, a pop up will appear labeled Assign Number. Select the campaign you would like associated with your phone number and you can easily submit your application.
If you would like to enter a new brand and campaign for this phone number select Register New Campaign.
By default, you are limited to 49 phone numbers per campaign.
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Yes, simply select the Re-register button and complete the registration form as detailed in the Registration Process section of these FAQs.
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- Please select at least one use case; you are allowed a maximum of three use cases.
- Provided examples of how you use SMS for your business/work:
- Account Notifications- Customer receives SMS notification when account has notification or alert.
- Appointments- Customer receives SMS notification to schedule or remind them of an upcoming appointment.
- Client Inquiries– Customer receives SMS notification to receive an answer to an inquiry.
- Customer Care/Support – Customer receives SMS notification to be provided support on product or issue.
- Delivery Notifications– Customer receives SMS notification to alert them on the status of an upcoming delivery.
- Public Service Announcement– Customer receives SMS notification to alert them of an emergency or service announcement.
- Security/Fraud Alert– Customer receives SMS notification regarding a security alert or fraud.
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- You will need to select one of the following options below on your registration form.
- POS (Point of Sale) – Customer provided opt-in during sales transaction.
- IVR– Customer provided opt-in via pre-recorded phone message
- Web Link/URL – Customer provided opt-in by clicking a web link.
- Webform – Customer provided opt-in via web form collection.
Once a selection is made, a text box will appear:
- Provide a detailed explanation of how your customers initially obtain your business number, as well as how customers can opt-in and opt-out of receiving text messages from your company. Please also include a section for the customers to request Help.
- TEXT [ENTER NUMBER]. By contacting [ENTER COMPANY NAME] via text or by providing your phone number, you consent to receive text message responses in relation to your initial communication. Message frequency varies. Message and data rates may apply. You may opt out of receiving text SMS at any time by replying STOP or by sending an email to [ENTER EMAIL]. Reply HELP for Support. Privacy Policy [enter privacy policy link]
Your response must be a minimum of 40 characters.
For more information on Opt-In, please visit our 10 DLC Website, Opt-In and Privacy Policy section.
- You will need to select one of the following options below on your registration form.
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Please provide a link to your Privacy Policy. Privacy Policy must include a disclaimer that no mobile opt-in will be shared with third parties for Marketing Purposes.
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Please provide a link to your Terms and Conditions. Terms of Service must have an SMS disclosure that includes the types of messages consumers can expect to receive, texting cadence, message and data rate notices, privacy policy links, and opt-out instructions
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Answers to the following questions are required for registration:
- Do you send SMS/Text related to direct lending or other loan arrangements?
- Do you send an SMS/text that contains an embedded link?
- Please note: Public URL shorteners (such as bitly, tinyurl) are not allowed.
- Do you send an SMS that contains an embedded phone number?
- Please note: This excludes HELP information contact phone numbers.
- Do you send SMS that contains any Age-Gated Content?
- Please note: This is defined as anything which legally has an age restriction such as lotteries, gambling, tobacco, firearms, alcohol or sexually explicit.
If you have selected YES to any of the content attributes, please make sure you include this language in your sample messages. Example: Embedded link or Phone number.
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- You are required to enter a sample message for each use case selected.
- The sample message MUST include the brand name as well as opt-out language. Refer to the examples below.
- If you have selected YES to any of the Content Attributes on the previous screen, please make sure you include this language in your sample messages.
Ex: Embedded link or Phone number. - Each Sample message must be a minimum of 20 characters and match your use case.
- Below are examples of Sample SMS messages, please make sure your sample message matches your use case and company information:
- Account Notifications: Hi [CUSTOMER NAME],Your appointment at (BRAND NAME) on [DATE] at [TIME] is coming up. View the details of your booking here: Reply STOP to opt out.
- Appointments: Hi [CUSTOMER NAME ], This is [YOUR NAME] calling from (BRAND NAME) to remind you of your upcoming [SERVICE DESCRIPTION] on [DAY, MONTH] at [TIME]. Reply STOP to opt out.
- Client Inquiries: Hi [CUSTOMER], John from (BRAND NAME) I just received your ticket. What can I help you with today? Reply STOP to opt out.
- Customer Care/Support: Thank you for reaching out to (BRAND NAME). We appreciate your patience, and will be happy to solve this issue for you. I’d gladly respond to any question through email or we can schedule a call for [DATE] at [TIME]. Let me know what works best for you. Reply STOP to opt out.
- Delivery: Hi, your order is on its way from (BRAND NAME) but expect delays. Your new estimated delivery date is [DATE].Reply STOP to opt out.
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Line2 has implemented technology to easily enable your recipients to use opt-out, opt-in and help keywords. These keywords and replies will be submitted on your behalf as part of the registration process.
Note: It is required that you honor recipient requests to opt-out of receiving SMS messages. The keywords and messages are not editable and are as follows:
- If your recipient sends an SMS with the word STOP:
SMS messaging will cease to that number and they will receive the following message: “You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe”- If your recipient sends an SMS with the word START:
SMS messaging will be reactivated to recipient and they will receive the following message: “You have successfully been re-subscribed to messages from this number. Reply HELP to help. Reply STOP to unsubscribe. Msg&Data Rates May Apply”- If your recipient sends an SMS with the word HELP:
Recipient will receive the following reply automatically: “Reply STOP to unsubscribe. Msg&Data Rates May Apply.” -
Please review and confirm all of the information entered is correct, especially your EIN and legal name of your business. If any information is incorrect, this could result in the immediate rejection of your application.
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All Line2 customers need to identify whether they use their phone number for work or personal use.
Please click on 10DLC Registration to identify how you use Line2 and register your work phone numbers.
Click on View Details.
Select the Register Now button for the number you wish to register first.
Please follow the prompts as detailed in the Registration Process section of these FAQs.
Once your details have been entered and submitted, your submission will be listed as Awaiting Campaign Approval.
Once your campaign has been fully approved, your submission will be listed as Campaign Approved. This can take up to 2-5 days.
You can also add your previously entered brand and campaign details to other phone numbers that need to be registered. After you select your phone number for work use and confirm your selection, a pop up will appear labeled Assign Number. Select the campaign you would like associated with your phone number and you can easily submit your application.
If you would like to enter a new brand and campaign for this phone number select Register New Campaign.
By default, you are limited to 49 phone numbers per campaign.
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Yes, simply select the Re-register button and complete the registration form as detailed in the Registration Process section of these FAQs.
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Due to new industry standards, 10 DLC applications now mandate that organizations have a website or online/social presence. These platforms must include an opt-in feature for receiving text messages and a privacy policy outlining how user information will be utilized. Below, you will find more information on best practices for Opt-In and Privacy Policies.
If you don’t have a business website, you can use a social media profile (such as a Facebook Page) instead. The social media profile should clearly represent an active business with engagement from followers.
Your registration will not be approved if your website:
- Is not functional or lacks security (no HTTPS)
- Contains malware
- Does not accurately represent the registered business
- The social media profile does not accurately represent the registered business
Tips for Getting Approved with a Social Media Presence:
- Ensure your brand is clearly identifiable and that you use a professional account, not a personal one. It’s highly recommended that the email address and phone number on your profile match those used in your 10 DLC registration.
- Please ensure that your Facebook page has a profile/cover photo, posts and likes/followers, as this will help to enhance the credibility of your online business page.
A privacy policy and opt-in language are required on your website, please see sections below for further information. These can be in the about section or a pinned post. An example of Line2’s about section is located here.
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Opt-in language refers to the specific wording used to obtain explicit consent from individuals to participate in a program, receive communications, or be included in a particular list or database. This language should be clear, concise, and unambiguous, informing individuals what they are agreeing to and how their information will be used.
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If your website uses a contact form to collect customers’ phone numbers, you must include a checkbox that allows users to opt in or out of receiving text messages. This ensures that users have a clear choice about whether they want to receive messages from you.
Update: If the phone number field on your website’s contact form is mandatory, you will either need to add a checkbox with the opt-in disclaimer on the contact form of your website, or change the phone field to be optional if you are unable to add a checkbox.
If the phone number field is optional, please clarify on the application that submitting the Contact form does not mean opting in to receive text message.
Example of an Acceptable Contact Form for Collecting Numbers
Even if you don’t use the contact form to text your clients (e.g., you use a separate paper intake form for texting permissions), your web forms must still include opt-in language.
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Your website should have a Contact Page that displays your business phone number and informs customers that the number can be used for calls or texts. Additionally, the page should include opt-in and opt-out language.
Example of Acceptable Opt-In Language:
TEXT [ENTER NUMBER]. By contacting [ENTER COMPANY NAME] via text or by providing your phone number, you consent to receive text message responses in relation to your initial communication. Message frequency varies. Message and data rates may apply. You may opt out of receiving text SMS at any time by replying STOP or by sending an email to [ENTER EMAIL]. Reply HELP for Support. Privacy Policy [ENTER PRIVACY POLICY LINK]
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A privacy policy is a statement that outlines how an organization collects, uses, manages, and protects the personal information of its customers, clients, or users. It informs individuals about the types of data being collected, the purposes for which it is used, and the measures in place to ensure its security.
A Privacy Policy should cover the following points:
– Outline the types of personal information that may be collected from clients.
– Explain the purposes for which this personal information will be used.
– Provide a statement ensuring that customer information will not be shared with third parties, partners, or joint ventures.
-Messaging Terms and Conditions: Terms of Service must have an SMS disclosure that includes the types of messages consumers can expect to receive, texting cadence, message and data rate notices, and opt-out instructions
What are some key requirements for my privacy policy for 10 DLC?
1. Your website or social media profile must have a privacy policy:
- A dedicated, separate privacy policy page, such as https://www.line2.com/privacy-policy/
- Display privacy policy language at the footer of your website’s home page.
- If you use a social media profile instead of a website, your privacy policy can be referenced, for example,https://www.facebook.com/HelloLine2/about_privacy_and_legal_info
- (Privacy Policy hosted via a web page or public file such as Google Doc. Your Google Doc must have unrestricted access and in view only mode). Note: if you have a website, you cannot use a social media profile for 10 DLC registration.
2. You must not share customers’ mobile phone numbers with third parties for marketing purposes. Ensure this information is included in your Privacy Policy.
3. If a business shares or sells information, the privacy policy must specify the reasons, such as:
- Business sale or merger
- Compliance with legal requirements
- Payment processing or other operational responsibilities
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“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
Additionally, if you are capturing phone numbers in an online contact form on your website, include this paragraph:
“OPT-IN CONSENT: By submitting your phone number, you authorize us to send you text messages and notifications. Message/data rates apply. Reply STOP to unsubscribe.”
Note: The suggestions in this article are based on past successful privacy policy approvals and do not guarantee success, as the review process is case-by-case. The suggestions are based on our experience with 10 DLC compliance.
Line2 is not responsible or liable for any issues arising from the use of the above content. This is not meant to be legal advice; please consult your legal counsel for the best recommendations.
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Fill out the 10DLC application as thoroughly as possible. Most applications are rejected because not enough information is provided or information provided is inaccurate
Follow this Application Checklist to guide you through your 10DLC Application:
Sample Messages provided must avoid any SHAFT keywords (sex, hate,alcohol, firearms and tobacco)
Your messages have a tone that is friendly and professional with a clear call to action
Sample Messages aligns with who recipient expects to hear from based on Opt-In (An opt-in is a method by which you ask a customer to consent to receiving text messages from your business)
Your Privacy Policy states that your opt-in list is not for sale.
Sample Messages align with the use case that has been selected.
Your Terms and Conditions cover messaging and the types of messages your business sends.
URL and phone number have been verified and align with the brand/website.
Make sure to read the CTIA guidelines and ensure that your messaging campaigns abide by these rules.
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You will be notified about your 10DLC rejection in your Dashboard and will be offered the opportunity to resubmit your information.
You are most likely to be rejected if you do not provide enough information or enter incorrect information in your campaign application. Please review the responses you provided regarding how your customers opt-in and the sample messages entered.
How to answer: “How do my customers Opt-In?”
An opt-in is a method by which you ask a customer to consent to receiving text messages from your business. Having an opt-in option will enhance the credibility of your business and it will ensure your application is approved. If you do not have a website, we recommend establishing a website or online presence, such as Yelp or a Facebook page.
If you choose not to create a web presence (example: Facebook, Yelp or a website), there is a chance that your application will be rejected by The Campaign Registry.
If you do have a web presence, Line2 recommends implementing a disclaimer similar to the one below to be used as your opt-in:
TEXT [ENTER NUMBER]. By contacting our company via text, you consent to receive text message responses in relation to your initial communication. Message frequency varies. Message and data rates may apply. You may opt out of receiving text SMS at any time by replying STOP or by sending an email to [ENTER COMPANY EMAIL]. Reply HELP for Support.
Listed below is a response that has been approved by The Campaign Registry explaining how their customers opt in:
Customers find our phone number through Google or our website. The opt-in disclaimer is displayed at the end of customer registration. Please see the screenshot below for the opt-in disclaimer.
How to provide a sample message:
When providing your sample message be sure that the content provided aligns with the business use case you have selected.
For example, if you own a flower shop and primarily send messages about deliveries, you will select Delivery Notifications as your use case. When entering your sample message, make sure to include the name of your business in your message and the product(s) you deliver,
“Great News! Your bouquet has been delivered to its recipient. Thanks for choosing XYZ flower!”
Another example would be you are a realtor and you send messages to your clients reminding them of upcoming showings. Appointments will be your selected use case, and be sure to include your business name in your message.
“Hey (Name), this is from (Company Name). Are you interested in doing an in-person tour? Please contact us for a date that will be convenient to you.”
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Rejection types eligible for resubmission
If your 10 DLC Campaign registration request is rejected you need to correct and resubmit your registration. See below for a full list of rejection reasons eligible for submission. You can re-submit your Campaign registration after correcting the reason why you were rejected.
Please make sure to review your application in its entirety to avoid further rejections. Click on Getting your Campaign Approved for further information.Error Code Rejection Reason Correction Needed Reference (Links Below) 601 The services mentioned by company/website does not match the content that was provided in sample message. Please update the content in your sample message to match the content on the website you provided in your application. For example: Your sample message contains information about delivering flowers but your website does not contain this information 602 The use case selected on your registration form does not match the content that was provided in sample message. Please update the content in your sample message to match the use case selected in your application. For example: Your sample message contains information about delivering flowers but the use case selected does not match. 603 Website and company name provided does not match the content that was provided in sample message Please update the website (provided on pg.1) and company/brand name on (provided on pg.2) the to reflect the content provided in your sample message. 611 Please review your keyword response messages for Opt-in (JOIN), Opt-out (STOP), and HELP. Due to a recent change in the STOP/START/HELP messaging requirements for 10DLC business users, campaign vetting applications are being declined by the third-party approver. We are actively working to resolve this issue and will provide an update as soon as possible. Thank you for your patience and understanding. 706 Your sample message and website contains prohibited content: Alcohol (failure to age gate) Please submit your application once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. Your website will be checked for age-gating. 707 Your sample message and website contains prohibited content: Tobacco/Vape (failure to age gate) Please submit your application once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. Your website will be checked for age-gating. 712 According to the information provided in your application, your company provides a loan service. You need to select YES under the Content Attribute “Does your company offer direct lending/loan arrangements?” Please select YES under the question “Do you send SMS messages related to direct lending or other loan arrangements?” 713 Please provide your work email address in your Brand Registration. Please update your registration to include the email associated with your business. 714 Please select a different opt-in method, your selected is non-compliant. Please select a different opt-in method on your application. 801 Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers. At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign. 802 Sole Proprietor. Not yet authorized. At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign. 803 Please include opt-in language on the webform that is available on your website. Please enter the opt-in language in the text provided on your application under “How do my customers opt-in?” 804 Please provide a website, Facebook or Yelp page ensure that you have opt-language on your site. Please enter a website (pg.1 of your application), please ensure your site has opt-in language. 805 Please ensure you have a privacy policy on your website that details that third party customer information is not shared. Please check your website to confirm you have a privacy policy on your website that details that third party customer information is not shared. 806 Please provide opt-out language on your sample message. Please update your sample messages provided to include opt-out language. 807 Website provided is insecure and does not contain :https. Please provide a secure website on your application. 808 Your application has been declined over 5 times. We recommend you contact customer support at verify account@line2.com for assistance with your application. If your campaign has been declined more than five times, please contact a 10DLC support specialist for assistance with submitting your application. We recommend scheduling a time using this link. 809 A Compliant privacy policy is required to be attached to registration if not available on your website. If your privacy policy is not available on your website, you will need to upload it to the final page of your 10 DLC application. 851 The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. Ensure there is a compliant privacy policy available (in the privacy policy link field, CTA/Message Flow field, or attached as a document. Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. 852 Compliant Privacy Policy required. Include a link and/or text for compliant privacy policy disclosures, specifying that no mobile opt-in data will be shared with third parties. Please review your keyword response messages for HELP. For more information visit our FAQ page. Provide Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language).
Provide a Privacy Policy link (include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared)861 Compliant and Accurate CTA information is required. Please review your keyword response messages for Opt-in (JOIN), Opt-out (STOP), and HELP. For more information visit our FAQ page. Ensure the CTA/Message Flow field explains exactly how the brand collects consent. It must also include a link to the Terms and Conditions (or the link can be provided in the Terms Link field) 1001 Campaign appears to be for an age-gated content type but age gate attribute is not selected. Your campaign appears to be for an age-gated content type but age gate attribute is not selected. Please resubmit your application, and select “Yes” to indicate that your campaign contains age-gated content TCR submission requirements dictate that appropriate attributes are selected that are in line with the campaign submission. 1002 Campaign is for direct lending or loan arrangement and is missing the content attribute indicating direct lending. Your campaign appears to be for direct lending or loan arrangment content type but the direct lending attribute in is not selected. Please resubmit your application, and select “Yes” to indicate that your campaign contains direct lending content 1003 Brand website is inaccessible/does not exist/error status. The brand website must be accessible for proper review via a secure connection (HTTPS). 1004 Website is not able to be translated to English Website must be translatable into English. 1100 Other Invalid Campaign Features: No website URL was found in the campaign submission. Please include website URL in your campaign submission. 1101 Other Invalid Campaign Feature: No website nor domain was found with the given website URL. Website provided is invalid. 2001 Campaign registration is not unique or duplicate campaign Duplicate campaigns are not permitted. Each campaign must be registered uniquely. 2002 Unclear campaign description Your campaign description must clearly convey the purpose of your messaging campaign. Please provide additional details in the description and resubmit. 2003 Campaign description does not match declared use case(s) The use case outlined in the campaign description must align with the registered use case. Please update the description or re-register the campaign with the correct use case and resubmit. 2004 Campaign description does not match sample messages
Ensure the use case outlined in the campaign description aligns with the use case demonstrated in the sample message content. Revise either the description or the sample message content as needed, then resubmit.2005 Undeclared use case The campaign description suggests a use case that has not been selected. Please review and ensure the description accurately reflects the campaign’s purpose and that all relevant use cases are selected. 2006 Brand referenced in campaign description does not match registered/DBA brand Ensure the brand mentioned in the campaign and messaging aligns with the registered brand. Make the necessary updates and resubmit. 2100 Invalid Call to Action: No form of opt-in whatsoever was found in the description or message flow. No opt-in method was included in the description or message flow. 2101 Invalid Call to Action: This was determined to be a promotional campaign, but there was no mention of written opt-in. No written opt-in method was included in the promotional campaign. 2102 Invalid Call to Action: This was determined to be an informational campaign, but no explicit means of opt-in was given. Please provide an explicit opt-in disclaimer. An implicit opt-in disclaimer will not be accepted 2103 Invalid Call to Action: Got a ‘certificate verify failed’ error for the opt-in URL. The provided opt-in URL is invalid. Please update it accordingly. 2104 Invalid Call to Action: No website nor domain was found with the given opt-in URL. The provided opt-in URL is invalid. Please update it accordingly. 2105 Invalid Call to Action: This campaign has verbal opt-in but does not contain an explicit script of what the company says. Please provide an explicit opt-in disclaimer. An implicit opt-in disclaimer will not be accepted 2106 Invalid Call to Action: The script for verbal opt-in must contain instructions on how to reach the privacy policy. The script for the verbal opt-in must include instructions on how to access the privacy policy. 2107 Invalid Call to Action: The script for opt-in must contain instructions on how to reach the terms and conditions. The script for the verbal opt-in must include instructions on how to access theterms and conditions. 2108 Invalid Call to Action: The verbal opt-in script does not contain the brand name. The script for the verbal opt-in must include the brand name. 2109 Invalid Call to Action: The verbal opt-in script has no information about the type of messages being sent. Examples include but are not limited to: Marketing, MFA, reminders, etc. The script for the verbal opt-in is missing information about the types of messages being sent. 2110 Invalid Call to Action: The verbal opt-in script contains no disclosure about the frequency of message delivery. The script for the verbal opt-in does not include information about the message frequency. 2111 Invalid Call to Action: The verbal opt-in script has no disclosure that message and data rates will apply to messages sent. The script for the verbal opt-in does not include a disclosure that message and data rates will apply to sent messages. 2112 Invalid Call to Action: The verbal opt-in script has no information detailing how a customer can stop receiving messages. The script for the verbal opt-in does not include instructions on how to stop receiving messages. 2113 Invalid Call to Action: The brand name could not be found in the opt-in form. The brand name is missing from the opt-in form. 2114 Invalid Call to Action: The opt-in form should mention the types of messages a customer can expect to receive. The opt-in form should specify the types of messages a customer can expect to receive. 2115 Invalid Call to Action: The opt-in form must mention message frequency. The opt-in form must include message frequency. 2116 Invalid Call to Action: The opt-in form has no disclosure that message and data rates will apply to messages sent. The opt-in form does not include a disclosure that message and data rates will apply to sent messages. 2117 Invalid Call to Action: The opt-in form must include information on how a customer can receive help. The opt-in form does not include information on how the user can receive help. 2118 Invalid Call to Action: The opt-in form must include information on how a customer can opt-out. The opt-in form does not include information on how the user can opt-out. 2119 Invalid Call to Action: There is no HELP message available in the verbal opt-in script. The verbal opt-in script does not include a HELP message. 2120 Invalid Call to Action: No opt-in URL was found in the campaign submission. Please include an opt-in URL in your submission. 2121 Invalid Call to Action: The opt-in form must provide instructions on how to find privacy policy. The opt-in form must include instructions on how to access the privacy policy. 2122 Invalid Call to Action: The opt-in form must link to the privacy policy. The opt-in form must include a link to the privacy policy 2123 Invalid Call to Action: The opt-in form must provide instructions on how to find terms and conditions. The opt-in form must include instructions on how to access the terms and conditions. 2124 Invalid Call to Action: The opt-in form must have a link to the terms and conditions. The opt-in form must include a link to the terms of conditions. 3000 Website provided for CTA is inaccessible/does not exist/error status. Opt-in language must be accesbile on the website. 3001A Call-to-action does not obtain sufficient consent The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In /Message Flow field, or attached as a document). See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3001B Call-to-action (on website, or provide via screenshot/media file) does not obtain sufficient consent All opt-ins must obtain consent using the proper SMS consent mechanism. Please make the necessary updates and resubmit. For acceptable opt-in methods, visit our FAQ page. See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3002A A Call-to-action does not contain registered/DBA brand name The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3002B Call-to-action does not contain registered/DBA brand name The opt-in must include the company or brand name, which should match the registered Brand or be easily recognizable as the same entity. Please update the opt-In and resubmit. See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3003A Call-to-action does not contain HELP instructions (for example, Reply HELP for help) or HELP instructions in Terms & Conditions. HELP for HELP or customer care contact information must be provided in either the CTA or the Terms & Conditions. The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action customer care contact information 3003B Call-to-action does not contain HELP instructions (for example, Reply HELP for help) or HELP instructions in Terms & Conditions The opt-In must provide instructions on how the end user can obtain support from the brand regarding the message program (e.g., Reply HELP for assistance) or ensure this information is included in the brand’s terms and conditions. Please update the opt-in and resubmit. Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action customer care contact information 3004A Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action how to opt out 3004B Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action how to opt out 3005A Call-to-action does not contain message frequency disclosure for recurring message program The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency 3005B Call-to-action does not contain message frequency disclosure for recurring message program The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency 3006A Call-to-action does not contain “message and data rates may apply” disclosure The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency 3006B Call-to-action does not contain “message and data rates may apply” disclosure The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action; associated fees 3007A Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3007B Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions The opt-in must include a link to the message program’s terms and conditions or the full text of the terms and conditions. Please update the opt-in and resubmit. See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3008A Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). See the CTIA best principles for more information. 5.1 Consumer Consent and 5.2.1 and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3008B Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties Mobile opt-in data, including the customers phone number, must not be shared with third parties. The Opt-In must either include a link to the message program’s privacy policy or language referencing the privacy policy, clearly stating that mobile opt-in data will not be shared. Please update the Opt-In and resubmit. See the CTIA best principles for more information. 5.1 Consumer Consent and 5.2.1 and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3010A Call-to-action does not contain a robust age gate for age-restricted message program (alcohol/firearms/tobacco) Message content involving age-restricted products, such as alcohol or tobacco, is prohibited unless an age gate mechanism is implemented. At a minimum, an acceptable age gate requires the recipient to enter their day, month, and year of birth to confirm their age during the messaging opt-in process before receiving any messages. If the opt-in specifies that the message program will include this type of content and no age gate is in place, the campaign will be rejected. Please implement an age gate and resubmit the campaign. Messaging Principles and Best Practices 5.3.1 Short Code Monitoring Handbook SHAFT guidelines are applied to all US Messaging Programs See 3.5 PROGRAM CONTENT T-Mobile Code of Conduct V2.2 6.6 Controlled Substances and Adult Content Check out 3010B Call-to-action does not contain robust age gate for age-restricted message program (alcohol/firearms/tobacco) Message content involving age-restricted products, such as alcohol or tobacco, is prohibited unless an age gate mechanism is in place. At a minimum, the age gate must require recipients to enter their day, month, and year of birth to confirm their age during the messaging opt-in process before receiving messages. If the opt-in specifies that the message program will include this type of content and no age gate is implemented, the campaign will be rejected. Please implement an age gate and resubmit. Messaging Principles and Best Practices 5.3.1 Short Code Monitoring Handbook SHAFT guidelines are applied to all US Messaging Programs See 3.5 PROGRAM CONTENT T-Mobile Code of Conduct V2.2 6.6 Controlled Substances and Adult Content Check out 3011A Call-to-action is missing/inaccessible The campaign description does not include a opt-in URL, or the provided URL is inaccessible. You must demonstrate a compliant opt-in process by providing either a live opt-in URL or a URL linking to a hosted opt-in image (e.g., screenshot or mock-up). Please update the opt-in description to include the required URL and resubmit. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent 3011B Call-to-action is missing/inaccessible The campaign description is missing a opt-in URL, or the provided URL is inaccessible. You must provide proof of a compliant opt-in process, either through a live opt-in URL or a URL linking to a hosted opt-in image (e.g., a screenshot or mock-up). Please update the opt-in description to include the required URL and resubmit. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent 3012A Call to action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear. All opt-ins must obtain consent using the proper SMS consent mechanism. Please make the necessary updates and resubmit. For acceptable opt-in methods, visit our FAQ page. This requirement is based on precedence (previously reviewed, approved and rejected programs) and inference. CTA’s for multiple types of communication are not considered clear and concise or an appropriate consent mechanism as the end user cannot select to ONLY receive SMS messages or NOT receive SMS
messages but receive other types of messages. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent3012B Call to action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear. All CTA’s must obtain consent via proper consent mechanism for SMS. Update and resubmit. Please vist our FAQ page for acceptable opt-in methods. This requirement is based on precedence (previously reviewed, approved and rejected programs) and inference. CTA’s for multiple types of communication are not considered clear and concise or an appropriate consent mechanism as the end user cannot select to ONLY receive SMS messages or NOT receive SMS messages but receive other types of messages. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent 3105 Invalid Brand Info: Not all required fields were populated. We are unable to process your brand application at this time. Please review the details and resubmit. 3106 Invalid Brand Info: Either a phone number or link was found in the sample messages, but the associated embedding field was not set to true. We detected an embedded phone number or link in your sample message. However, the selection for Embedded link and phone number was set to “No”. Please update your selection and resubmit. 5100 Missing Mandatory Message Terminology: The opt-out message must contain the brand name. The opt-out message must contain the brand name 5101 Missing Mandatory Message Terminology: No valid opt-out keywords are listed. Valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL. Your application does not include valid opt-out keywords. The valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL. 5102 Missing Mandatory Message Terminology: The opt-out message must contain a confirmation that no more messages will be sent. The opt-out message must contain a confirmation that no more messages will be sent. 5103 Missing Mandatory Message Terminology: HELP is not listed as a help keyword. HELP is not listed in your help keyword message. 5104 Missing Mandatory Message Terminology: The opt-in message must contain the brand’s name. The opt-in message must contain brand name. 5105 Missing Mandatory Message Terminology: The opt in message must contain disclosures on message frequency. The opt-in message must contain disclosure on message frequency. 5106 Missing Mandatory Message Terminology: The opt in message must contain disclosure mentioning data rates may apply. The opt-in message must contain disclosure mentioning data rates may apply. 5107 Missing Mandatory Message Terminology: Opt in message does not contain ‘HELP’ keyword. Opt in message must contain “HELP” keyword. 5108 The opt-in message must contain the provided opt-out keywords. Opt in message must contain provided opt-out keywords. 6001 Opt-in message/Confirmation MT does not contain registered/DBA brand name The company name in the opt-in message must match the registered brand name. Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages 6002 Opt-in message/Confirmation MT does not contain HELP instructions (for example, Reply HELP for help) The opt-in message/Confirmation must include instructions on how the end user can receive further support from the brand regarding the message program (for example, reply HELP for help). Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6003 Opt-in message/Confirmation MT does not contain opt-out instructions (for example, Reply STOP to stop) The opt-in message/Confirmation must include instructions on how the end user can opt-out of the message program (for example, Reply STOP to opt-out). Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6004 Opt-in message/Confirmation MT does not contain message frequency disclosure (#msgs/mo, msg frequency varies, recurring messages, and so on.) The opt-in message/Confirmation must include the frequency at which messages will be sent to end users (for example, msg frequency varies, recurring messages, and so on.). Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6005 Opt-in message/Confirmation MT does not contain clear and conspicuous language about any associated fees or charges and how those charges will be billed. (for example, “message and data rates may apply” disclosure) The opt-in message/Confirmation must include clear and conspicuous language about any associated fees or charges and how those charges will be billed. Add “message and data rate disclosure” in the opt in/confirmation MT and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6006 Opt-in message/confirmation MT not provided An opt-in message/Confirmation is required for all recurring programs. Update the campaign to include the required message with all required elements as outlined in CTIA best practices. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6007 HELP message does not contain registered/DBA brand name The company name in the HELP message must match the registered brand name. Update the HELP message and resubmit CTIA Short code Monitoring Handbook for HELP keyword response requirements. HELP Mobile Terminated Program (brand) name OR product description. Additional customer care contact information (for example, a toll-free number, 10-digit telephone number) T-Mobile Code of Conduct V2.2 section 3.7 Business Recognition 6008 HELP message does not contain support contact (email, phone number, or support website) The HELP message must include customer care contact info (such as an email address, phone number, or link to a support website) informing the customer how they can receive further support. Update the HELP message and resubmit. CTIA Short Code Monitoring Handbook for HELP keyword response requirements. HELP Mobile Terminated. Program (brand) name OR product description. Additional customer care contact information (for example, a toll-free number, 10-digit telephone number). 6009 HELP message support contact email address does not match the registered brand support email address If an email address is provided in the HELP message as the customer care contact info, it should match the email address that was registered as the support contact email . Update the HELP message and resubmit. This requirement is based on precedence (previously reviewed, approved, and rejected programs) and inference. More information about customer care and HELP can be reviewed in various sections of many Industry Guidelines. 6010 Opt-out message does not contain registered/DBA brand name The company name in the opt-out message must match the registered brand name. Update the STOP messaging and resubmit. CTIA Short Code Monitoring Handbook for STOP keyword response requirements. Opt Out Mobile Terminated. Program (brand) name OR product description. Confirmation that no further messages will be delivered. See also CTIA Messaging Principles and Best Practices 5.1.3 Consumer Opt-Out. 6011 Opt-out message does not indicate that no further messages will be sent The opt-out message must clearly indicate that the customer will no longer receive further messages from the brand/message program. Update the opt-out message and resubmit. CTIA Messaging Principles and Best Practices 5.1.3 Consumer Opt-Out 6012 Sample message(s) do not contain registered/DBA brand name The company name in the sample messages must match the registered brand name. Update the sample messages and resubmit. This requirement is based on precedence (previously reviewed, approved and rejected programs) and inference. Ensuring the brand name in all messages will also help reduce SPAM complaints and is in line with the T-Mobile Code of Conduct section 3.7 Business Recognition. 6013 Sample message(s) contain public URL shortener Public URL shorteners such as bit.ly or tinyURL are not permitted to be sent in 10DLC message content. Update sample messages to use a branded URL shortener and resubmit. See T-Mobile Code of Conduct V2.2 4.7 URL Cycling / Public URL Shorteners or AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messaging Techniques 6014 Sample message(s) use case does not match declared use case(s) The use case indicated in the sample messages must match the registered use case. Update the sample messages or register the campaign again with the correct use case and resubmit. Inference that sample messages should be in line with the remainder of the program to be clear and concise 7100 Invalid Privacy Policy: No privacy policy URL was found in the campaign submission. Please provide privacy policy URL in your campaign submission. 7101 Invalid Privacy Policy: No website nor domain was found with the given privacy policy URL. We couldn’t find a website or domain associated with the privacy policy URL you provided. 7102 Invalid Privacy Policy: The link or attachment used to analyze the privacy policy does not appear to show an actual privacy policy. The link or attachment you provided doesn’t lead to a valid privacy policy. 7103 Invalid Privacy Policy: The privacy policy does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies. The privacy policy provided does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies. 8001 Brand website or campaign references charitable donations and the declared use case is not charity If the brand’s website or campaign information indicates that they are soliciting charitable donations through their message program, then the campaign use case should be Charity. Register the campaign again with the correct use case and resubmit. Campaigns require a complete, clear, and concise campaign submission for proper review per TCR and US operators. See the CTIA Messaging Principles and Best Practices and Review Operator Codes of Conduct. 8002 Brand website or campaign references political content and declared use case is not political If the brand’s website or campaign information indicates that they are sending political content through their message program, then the campaign use case should be Political. Register the campaign again with the correct use case and resubmit. 8003 Brand website or campaign references cart reminders but declared use case is not marketing. If the brand’s website or campaign information indicates that they are sending abandoned shopping cart notifications through their message program, then the campaign use case should be marketing. Register the campaign again with the correct use case and resubmit. 8004 Brand website or campaign references multiple use cases but only one declared use case is selected If the program will support multiple use cases all use cases must be declared. Register the campaign again with the correct use cases and resubmit. 8100 Invalid Sample Messages: At least one sample message must contain opt-out language. Sample message must contain opt out language. 8101 Invalid Sample Messages: All sample messages must contain the brand name. Sample message must contain brand name. 8102 Invalid Sample Messages: A sample message must be provided for each use case and sub-use case. A sample message must be provided for each selected use case. 9100 Invalid Terms and Conditions: No terms and conditions URL was found in the campaign submission. A terms and conditions link must be included in the campaign submission. 9101 Invalid Terms and Conditions: No website nor domain was found with the given terms and conditions URL. Provided URL is invalid. 9102 Invalid Terms and Conditions: Terms and conditions must include “message and data rates may apply” disclosure. Terms and conditions provided does not include “message and data rates may apply” disclosure. Rejection Types ineligible for resubmission
Your application is considered ineligible for resubmission if it has been rejected for one of the reasons listed below.Error Code Rejection Reason Correction Needed 701 Your sample message and website contains prohibited content: Cannabis. Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Cannabis/hemp/CBD which are restricted.
Please note: This content is not allowed to be on the customer’s website at all.
(Example: If a chiropractor’s office has CBD Oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing.)702 Your sample message and website contains prohibited content: Guns/ Ammunition Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Guns and Ammunition which are restricted.. 703 Your sample message and website contains prohibited content: Explicit Sexual Content Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with explicit sexual content which are restricted. 704 Your sample message and website contains prohibited content: Gambling Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Gambling content which are restricted. 705 Your sample message and website contains prohibited content: Hate Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with hate content which are restricted. 708 The brand and messaging content provided are associated with Affiliate Marketing/Lead Generation. This is prohibited by major wireless carriers. Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Affiliate Marketing/Lead Generation content which are restricted. 709 The brand and messaging content provided are associated with high risk financial services. This is prohibited by major wireless carriers. Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with high risk financial services content which are restricted. 3100 Invalid Campaign Description/Attributes: The campaign was detected as having relations to high-risk financial services in the description or message flow, which is prohibited. Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. The campaign was flagged for containing references to high-risk financial services in the description or message flow, which is prohibited. 3101 Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow and description, and also featured high-risk financial loans on the website, which is prohibited. Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. This campaign was flagged for involving affiliate marketing in the message flow and description, as well as promoting high-risk financial loans on the website, which is prohibited. 3102 Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow or description. Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. This campaign was flagged for involving affiliate marketing in the message flow or description. 4100 Disallowed Content Detected: Sample message contents violate SHAFT-C requirements. Do NOT resubmit. The use case is disallowed and will be rejected. The sample message contents violate SHAFT-C guidelines. 7001 This brand or program references third-party job boards Messaging content related to third party job boards is not permitted. This is considered disallowed content. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7002 This brand or program appears to be lead generation or affiliate marketing. The brand website or messaging content examples appear to be lead generation or affiliate marketing. These are disallowed content types. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns. TCR Submission dictates you must attest that Affiliate Marketing will not be a part of this campaign. 7003 This brand or program appears to include disallowed content -gambling. Message content related to gambling is not permitted. If the brand’s website indicates that its message program will be sending this type of content, your campaign will not be approved. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7004 This brand or program appears to include disallowed content – high risk financial services Message content related to high-risk financial services, such as short-term loans or cryptocurrency, is not permitted. If the brand’s website indicates that their message program will be sending this type of content, your campaign will not be approved. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7005 This brand or program appears to include disallowed content – illegal substances Message content related to federally illegal drugs, such as cannabis, is not permitted. If the brand’s website indicates that its message program will be sending this type of content, the campaign will not be approved. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7006 This brand or program appears to include disallowed content – SHAFT (sex) with no robust age gate Message content related to age-restricted products or content, such as sexually explicit items or images, is not permitted without a robust age gate. Implement age gate and a resubmit. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 7007 This brand or program appears to include disallowed content – SHAFT (alcohol/firearms/tobacco/vape) with no robust age gate Message content related to age-restricted products, such as alcohol or tobacco, is not permitted without a robust age gate. Implement age gate and a resubmit CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 7008 This brand or program appears to include disallowed content -competitive marketing. Message content that promotes or markets services that are competitive in nature to the US operators will be rejected. Competitive Marketing programs (programs that promote or market services that would be deemed as competitive in nature by the US Operators, that is, wireless service) are not permitted. This requirement is based on precedence (previously submitted and rejected programs). 7009 This brand or program appears to include disallowed content – weapons that are not legal in all 50 states. Message content related to certain weapons which are not legal in all 50 states is not permitted. If the brand’s website indicates that its message program will be sending this type of content, the campaign will not be approved. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 5.2 Disallowed Content 7010 This brand or program appears to include disallowed content – 3rd party debt collection Third-party debt collection messages are not permitted. This includes messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs. Messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs is not permitted the campaign will not be approved. T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7011 This brand or program appears to include disallowed content – firearms that are not legal in all 50 states. Message content related to firearms which are not legal in all 50 states is not permitted. If the brand’s website indicates that its message program will be sending this type of content, the campaign will be not be approved. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 5.2 Disallowed Content 7012 This brand or program appears to include disallowed content – HATE speech Messaging content related to HATE SPEECH is not permitted. This is considered disallowed content. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns. Resources for Reference:
CTIA Messaging Principles and Best Practices
Short Code Monitor Handbook CTA guidelines
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After submission, final approval may take up to 2 weeks as the second part of the approval process is handled by a third party. If rejected, the status will be displayed in your Line2 Account Manager. Outbound SMS and voice services will remain unaffected if approved.
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You can check the status of your registration by logging into your Account Manager and checking the tile in the upper right corner.
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If your application has been rejected, please verify the details submitted.
We recommend that you review your response to Customer Opt-In. Please make sure that the response is clear and concise while accurately describing how your customers provide opt-in to receive SMS text messaging. Calls-to-action and any subsequent messaging should not include any deceptive language.
Please note there may be a $15 fee to resubmit. If you continue to get rejected, please reach out to verifyaccount@line2.com.
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No, currently, a third party handles campaign expediting, and they do not permit it.
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At this time you are unable to cancel your registration once it is submitted.
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If you cancel your Line2 after registration is completed, you will need to complete your 10DLC again with your new provider.
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If you disable your SMS capabilities on a Line2 phone number that you have previously registered, The Campaign Registry will deactivate your 10DCL registration. You will need to complete a new 10DLC registration form in your Account Manager.
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Line2 has created a specific service inbox for registration. Please contact Customer Support at: verifyaccount@line2.com
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Unfortunately, second line providers do not have a choice in whether or not to participate in 10DLC SMS registration. All providers should be participating and registering work/business users.
You must send business or work-related SMS messages from a registered number. Unregistered messages may be filtered by the wireless carriers, resulting in non-delivery to their customers. If you are a Canadian business and would like to use your Line2 number to contact US numbers via SMS, you also must register.
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Line2 complies with CTIA’s messaging guidelines. To review our policy, please visit our Line2 SMS policy page.
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In order to stop receiving 10 DLC registration emails you will need to register as a personal user, opt out of 10 DLC registration and the use of outbound SMS or register as a work/business user.
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Messages containing number or character substitutions, such as “Fr33” instead of “Free” or “S@ve” instead of “Save,” will be blocked. To ensure successful delivery, avoid using these types of substitutions in your messages.
If your 10 DLC application has been approved but your SMS is still not working, please contact Customer Support at verifyaccount@line2.com.
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If you haven’t registered for 10 DLC yet, you’ll need to sign up as either a business or a personal user. Learn more about the registration process here.
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Unsure whether to register as a personal or business user? Here are some frequently asked questions:
Question Answer I send at least 5 messages a day for my plumbing business. Do I still need to complete the application? Despite how many text messages you send, if a business owner and send texts related your business, you need to register as a business. I use my SMS for business reasons and I’ve tried submitting the application multiple times for business and I keep getting rejected. Can I just register as a personal user? We understand your frustration with getting rejected despite your best efforts. We have a team of support specialists ready to guide you through your application process. The text messages I send don’t match the use cases listed in the application. What should I do? Please select the use case that most closely matches the type of messages you are sending. Examples of this can be found below I only reply to clients and customers and don’t send mass marketing texts. Do I still need to register as a business? Yes, any text sent from your business to a client/customer is considered a business text.You will need to register as a business. I don’t have an EIN, how can I register as a business. Please visit our Preparing to Register section for more information on what steps need to be taken to register for 10 DLC. Use Case Sample Message Account Notifications- Of course! Click here to log in: [link]. Let us know if you need further assistance. Appointments No problem! Let me know a new time that will work for you.. Client Inquiries Great! The initial service fee is $XX, and we’ll confirm final pricing after assessment. Let us know if you have any other questions!” Customer Care/Support Thanks! Your replacement is on the way, and we’ll send tracking details soon. Delivery Notifications Sure! Please reply with the new address ASAP. Thx. Public Service Announcement You can check the full list of affected areas here: Promotional/Sales/Marketing Yes! The discount applies sitewide to all my loyal customers. Security Fraud Alert We’ve temporarily locked your account for security. Please reset your password using this link: [link], or reply if you need further help.”
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Along with other communication providers (second line phone number apps, VoIP numbers), Line2 is required to register the local numbers of our customers who utilize their phone for SMS messaging for any facet of business by the major wireless carriers (T-Mobile, Verizon, AT&T, ClearSky, Interop and US Cellular).
Registration is required by the carriers for all 10-digit long code (“10DLC”) local numbers. A 10DLC number is a standard phone number, such as (987)-654-3210. This registration process is commonly referred to as 10DLC SMS registration. Unfortunately, second line providers like Line2 do not have a choice in whether or not to participate in 10DLC registration as it is required by the carriers.
This 10DLC Registration Process is mandated by the carriers, but registration is completed through The Campaign Registry (“TCR”). TCR was selected by the wireless carrier to be the information and registration hub for all work/ business users of “second line services” to register SMS/MMS-enabled local phone numbers.
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The goal of the 10 DLC SMS registration process is to ensure SMS messaging remains a quality channel customers can trust, free of spam and unsolicited communications.
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Due to new changes imposed by US carriers, you must send business or work-related SMS messages from a registered number . Unregistered messages may be filtered by the wireless carriers, resulting in non-delivery to their customers. If you are a Canadian business and would like to use your Line2 number to contact US numbers via SMS, you also must register.
Please note that voice service is NOT affected by these registration requirements.
If you use your Line2 service for personal use, you must verify this fact via email survey or the registration process.
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The 10 DLC SMS registration requirements apply to US-based numbers. If Canadian Line2 users want to send SMS messages to US customers, they still need to register.
If you are a Line2 user in Canada and you do NOT need to send SMS messages to US-based numbers, you do not need to complete the registration process at this time. You can register at a later date if you need to enable this capability.
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Mobile carriers work with third-party companies like The Campaign Registry (TCR) to register and vet phone numbers that utilize SMS in accordance with carrier policies. There are one-time fees for all SMS-enabled numbers used for work/business that total up to $20.
Line2 is temporarily waiving these one-time registration and vetting fees for customers.
Line2 will provide 30 days’ notice to customers before it begins to charge TCR fees to customers.
TCR also charges monthly maintenance fees for all SMS-enabled numbers used for work/business. This monthly maintenance fee will be the customer’s responsibility. For most customers, this fee will be $2 per month. More information about TCR and fees can be found on their site at https://www.campaignregistry.com/.
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TCR’s mission is to provide a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for A2P (Application-to-Person) messaging.
The Campaign Registry works with North American wireless carriers and other companies in the messaging business to register A2P text messaging-enabled phone numbers.
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After a new campaign is submitted, The Campaign Registry (TCR) forwards it to an external vetting agency for further review. This additional step helps verify that the texting content adheres to industry standards.
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Application to Person or A2P messaging refers to SMS messaging sent from a business to a person. The high demand for consumer to business communication caused major wireless carriers to establish the 10DLC Registration Process in response to increases in fraud, spam and other unwanted traffic.
The term A2P is used to differentiate between messages that are sent for personal use vs. business use. Popular forms of A2P messages include marketing campaigns, promotional codes, appointment reminders, account pin codes, bank alerts and shipping notifications. Many major industries have adopted A2P technology such as retail, banking, telecom, healthcare and travel.
A2P messaging also includes conversational business messaging between a business and clients.
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Line2 complies with CTIA’s messaging guidelines. To review our policy, please visit our Line2 SMS policy page.
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Instead of registering, you have the option to opt out of SMS services entirely through the 10DLC registration application.
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A business or work user is anyone who sends messages that are of a business nature. This includes SMS messages relating to sales, marketing, promotion, service appointments, and support.
For example:
- You are a realtor and you use Line2 to message with your clients about appointments, promotional events and sales.
- You are an HVAC specialist and you use Line2 to message with your clients about deliveries, service appointments and pricing.
- You own a bakery and you use Line2 to message with your clients about deliveries, promotions and orders.
You will have the option to register one or all of your Line2 numbers depending if you need SMS capabilities on all of these numbers.
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A personal user is anyone who sends messages that are not of a business nature or related to an ongoing business.
For example:
- You use your Line2 number on other applications or websites to avoid consumer or spam messaging.
- You use your Line2 number for dating websites or online retail.
- You use your Line2 number for appointment and delivery reminders.
- You use your Line2 number to protect your privacy with colleagues while working from home.
- Please see the Sample Message section under Registration Process to see examples of Work Messages.
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If you are a business user but do not wish to register, please indicate this during the registration process.
Unregistered messages may be filtered by the wireless carriers, resulting in non-delivery to their customers. If you are a Canadian business and would like to use your Line2 number to contact US numbers via SMS, you also must register.
If you decide later that you would like to use SMS, you can register your number and re-enable SMS capabilities at any time.
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Along with other communication providers (such as second-line phone number apps and VoIP numbers), Line2 is required by major wireless carriers (including T-Mobile, Verizon, AT&T, ClearSky, Interop, and US Cellular) to register the local and toll-free numbers of customers who use their phone for SMS messaging for any business purpose.
Due to a newly established industry deadline, Line2 has set a SMS registration deadline date of 2/1/25.
If you are a sole proprietor without an EIN, Line2 recommends the following options to register your business number before the 2/1/25 deadline:
Option 1:
Transfer your local number to a toll-free number:
Customers with toll-free numbers can register their phone number regardless of EIN status. To transfer your local number to a toll-free number, please contact Customer Support at verifyaccount@line2.com. After obtaining your toll-free number, register it here.
To complete the registration, ensure you have the following:
- A website for your business
- An opt-in disclaimer. Opt-in language is the specific wording used to obtain explicit consent from individuals to join a program, receive communications, or be added to a particular list or database.
- A screenshot or document proving the opt-in method
For more details, visit our FAQs.
Please allow up to six weeks for the processing of your application.
Option 2:
Apply for an EIN: Submit an application with the IRS to obtain an EIN for your business.
- After receiving your EIN, send a copy of the SS-4 document to verifyaccount@line2.com to register your brand with 10 DLC. Customer Support will email you once your application is accepted and provide instructions to complete the SMS use registration portion of your application. Please allow 48 hours for your application to be processed.
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The registration process itself takes about 10-15 minutes to complete. However, there are two parts to the process, and final approval may take up to 2 weeks as the second part of the approval process is handled by a third party.
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If you choose to opt out of 10 DLC registration, you will lose the ability to send outbound messages. However, if your needs change, you can re-register and submit your application at any time. Voice Service will not be affected.
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You can complete your 10 DLC registration in your Account Manager.
Work/Business Use with EIN
You own a business with one or more Line2 numbers and have an EIN. You will be classified as a business user with an EIN. (Employer Identification Number)
The EIN and legal name of business of your organization (please note, the legal business name MUST match the entity name of your EIN).
The address and country of your organization
Examples of what type of SMS messages you are sending, use cases for sending SMS messages, and how you obtained or will obtain consent to message recipients.
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For users in USA:
Work/Business Use with EIN
You own a business with one or more Line2 numbers and have an EIN. You will be classified as a business user with an EIN. (Employer Identification Number)
The EIN and legal name of business of your organization (please note, the legal business name MUST match the entity name of your EIN).
The address and country of your organization
Examples of what type of SMS messages you are sending, use cases for sending SMS messages, and how you obtained or will obtain consent to message recipients.
For users in Canada:
Work/Business Use with Business Number (BN)
You own a business with one or more Line2 numbers and have a BN. You will be classified as a business user with a BN (Business Number).
The BN and legal name of business of your organization (please note, the legal business name MUST match the entity name of your BN.
The address and country of your organization
Examples of what type of SMS messages you are sending, use cases for sending SMS messages, and how you obtained or will obtain consent to message recipients.
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An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is used to identify a business entity. This is also known as a Tax ID.
The Business Number (BN) is a 9-digit number the CRA assigns to businesses and other organizations for tax-related purposes.
In the meantime, if you’re an individual, small business, or sole proprietor without a business ID, you can mitigate potential filtering by the carriers by adhering to messaging best practices such as ensuring you have consent to message your contacts, avoiding spam-like content, and minimizing the number of messages you send daily.
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The 10DLC registration deadline has passed, but you can still submit your application through your account manager. We highly recommend registering as soon as possible to enable outbound SMS messaging.
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Registration and/or verification will be required for all users. Any business or work-related SMS messages sent from unregistered numbers could be subject to filtering by the wireless carriers, resulting in non-delivery to their customers. If you don’t complete registration for your work/business number, Line2 will be unable to assist with service issues related to undelivered messages. Line2 does not provide refunds or credits due to issues with SMS messaging from unregistered numbers.
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No, please do not create an account and register through The Campaign Registry. Your registration will not be linked to your Line2 account and any fees you pay will be non-refundable. Registering through The Campaign Registry may cause delays to your Line2 SMS Registration.
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Your campaign is active until your account is deactivated or you remove the SMS feature from your account. Deactivation is immediate.
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Work Customers with an EIN
$1.50 per month.
Work Customers without an EIN
$2.00 per month.
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Yes, all phone numbers need to be registered on your account.
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The Campaign Registry will not allow Affiliate Marketing SMS messaging if a consumer’s information is shared with or received from third parties. Your campaign will be rejected upon submission if indicated that you send affiliate marketing SMS messages for this reason.
The Campaign Registry will allow Affiliate marketing SMS if it refers to a product or service by sharing it on a blog, social media platforms, or website. If you are an affiliate who earns a commission each time someone makes a purchase through the unique link or code.
For example, you promote a kitchen organizer and include a link to Amazon. If a person buys the product through Amazon using the link the blogger provided, you receive a commission.
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Type of Fee Business with an EIN Sole Proprietorship (no EIN) Brand Registration Fee $4.00 One Time Fee $4.00 One Time Fee Campaign Vetting Fee $15.00 One Time Fee $15.00 One Time Fee Monthly Recurring Campaign Reg. Fee $1.50 per Campaign $2.00 per Campaign The monthly reoccurring fee (labelled as Campaign Registration Fee on the invoice) is $1.50/month. However, your first charge will be prorated based on the submission date (if you complete your registration mid-billing cycle). This means the first campaign registration fee generated after submission may appear on your invoice as more than $1.50 but subsequent charges should appear as $1.50/month.
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Upon registering for 10DLC, you will be charged the fees listed above. If you are a monthly customer, your next invoice will include the Brand Registration fee, Campaign Registration fee, and Recurring fee.
If you are an annual customer, your next invoice will include your Brand Registration fee, Campaign Registration fee and Recurring fee for next year of service. Annual customers will be charged a prorated amount for the remaining months on their contract at the time of registration.
Line2 understands these fees may be surprising. Unfortunately, they are required by TCR and the wireless carriers. Line2 passes on these one-time and monthly fees without markup.
These fees are standard for all second line applications as the fees are set by and remitted to TCR.
Registering your second line with carriers reduces the chances of your outbound messages being filtered out as spam.
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Rejection of your brand or campaign will require you to resubmit your application and you will be charged again for your Brand Registration fee and Campaign Registration fee.
Please note additional submissions, including errors, will result in additional non-refundable $5 charges to your invoice.
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At this time, Line2 is unable to issue refunds for any Brand Registration fee, Campaign Registration fee and Recurring fees that have been processed by our Billing department as the fees are charged by TCR upon submission.
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If you select “Yes,” you will proceed with the brand application. If you select “No,” you will receive guidance on how to register your company.
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- Select your Country- United States or Canada
- Enter your Legal Company Name
- Enter your EIN
- Please do not use any special characters when entering your EIN/Tax ID (9 digits) or Business number (9 digits).
- An Employer Identification Number (EIN), also known as a Federal Tax ID Number, is used to identify a business entity.
- The business number (BN) is a 9-digit number the CRA assigns to businesses and other organizations for tax-related purposes.
- Please provide your Brand Name, if that is unavailable, you can enter your Legal Company Name
- If the Company/Brand sending SMS messages differs from your Legal name, you can enter that here.
- Enter your website or online presence
- Please ensure the website provided has an opt-in disclaimer and a compliant privacy policy which clearly defines that consumer information will not be shared with third-parties. Visit our 10 DLC website, opt-in and privacy policy section for more information.
- Select your Industry and Vertical
- The industry/vertical categories in the TCR registration form are quite broad, which may make it challenging to choose the one that best fits your business.
- For example, “Personal Services” is not a specific category like Nail Salon or Barber Shop. Instead, these types of businesses would fall under the “Professional Services” vertical in TCR, even though they may be considered separate industries by other organizations.
- For more guidance on selecting your vertical, please refer to “What if I can’t find my business’s industry/vertical in the options provided?”
- Enter your Contact Email Address
- Enter your Contact Phone Number
- You can use either your Line2 phone number or any other business phone number for registration.
- Enter your address
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Below you will find a listing of sub-verticals that fall under the umbrella of primary Industries/Verticals offered by TCR. If you are having difficulty placing your business under the list of Verticals offered, please reference the listing below as a guide to help you answer:
Agriculture
- Extermination/Pest Control
- Farming/Fishing/Hunting
- Landscape Services
Construction, Materials, and Trade Services
- AC & Heating/Plumbing
- Architect/Building Construction/Inspection
- Contractor/Repair/Maintenance/Remodeling
- Equipment Rental
Education
- Child Care Services
- College/Universities/Elementary & Secondary Education
- Real Estate/Technical/Trade/Vocational School
- Tutoring Services/GED Certification
Energy and Utilities
- Conservation Organizations
- Environmental Health
- Land Surveying
- Oil & Gas Distribution/Extraction/Production
- Water Well Drilling
Entertainment
- Music/Sports/Film Production
Financial Services
- Banking Service
- CPA Firm
Gambling and Lottery
- Casino
- Off-track Betting
Government Services and Agencies
Healthcare and Life Sciences
- Child/Youth Services
- Chiropractic/Dentistry/Medical Office
- Emergency Medical Services/Transportation
- Hospital
Hospitality and Travel
- Travel Agency
- AIRBNB/Lodging Rentals
- Hotel/Restaurant/Bar Business
HR, Staffing, and Recruitment
- Staffing/Human Resources/Recruiting Agency
Information Technology Services
- Cloud Services
- Backup and Disaster Recovery
- Network Security/Help Desk Support
- IT Consulting/Management/Support/Solutions
Insurance
- Personal/Commercial Auto Insurance
- Personal/Commercial Property Insurance
- Life/Health Insurance
Legal
- Attorney/Law Firm
- Bail Bonds
- Court Reporting
Manufacturing
- Product Manufacturing and Distribution/Manufacturing Plant
- Automotive Business
- Bakery/Shoemaker/Tailor etc.
Media and Communications
- Radio/Television Station
- News Organization
Non-Profit Organization
- Non-Profit Religious/Educational/Charity Organization
- Non-Profit Scientific/Literacy Organizations
- Any Organization Legally Classified as ‘Non-Profit’
Political
- Political Campaigns/Awareness Organizations
Postal and Delivery
- Courier/Postal Service/Delivery Service
Professional Services
- Animal Boarding/Dog Walking
- Barber Shop/Beauty Salon
- Diet Center/Fitness Center
- Dry cleaning/Laundry
- Event Planning
- Fitness Center
- Florist
- Janitorial/Cleaning Services
- Massage/Day Spa/Nail Salon/Tanning Salon
- Personal Assistant
- Photography
- Cremation/Funeral Services
- Drug Screening
- Locksmith
- Security Services
Real Estate
- Home Inspection
- Interior Design
- Manufactured Housing
- Mortgage Company
- Property Management
- Real Estate Broker/Agent
- Warehouse/Storage
Retail and Consumer Products
- Grocery/Drug/Department Store
- Convenience/Specialty Store
- Online Vendor
Transportation and Logistics
- Air/Boat/Truck Transportation and Services
- Limousine/Taxi Services
- Towing
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The 10 DLC SMS registration requirements apply to US-based numbers. If Canadian Line2 users want to send SMS messages to US customers, they still need to register.
If you are a Line2 user in Canada and you do NOT need to send SMS messages to US-based numbers, you do not need to complete the registration process at this time. You can register at a later date if you need to enable this capability.
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Please review and confirm all of the information entered is correct, especially your EIN and legal name of your business. If any information is incorrect, this could result in the immediate rejection of your application.
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We recommend submitting your application as soon as possible. Final approval may take up to 2 weeks as the second part of the approval process is handled by a third party.
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All Line2 customers need to identify whether they use their phone number for work or personal use.
Please click on 10DLC Registration to identify how you use Line2 and register your work phone numbers.
Click on View Details.
Select the Register Now button for the number you wish to register first.
Please follow the prompts as detailed in the Registration Process section of these FAQs.
Once your details have been entered and submitted, your submission will be listed as Awaiting Campaign Approval.
Once your campaign has been fully approved, your submission will be listed as Campaign Approved. This can take up to 2-5 days.
You can also add your previously entered brand and campaign details to other phone numbers that need to be registered. After you select your phone number for work use and confirm your selection, a pop up will appear labeled Assign Number. Select the campaign you would like associated with your phone number and you can easily submit your application.
If you would like to enter a new brand and campaign for this phone number select Register New Campaign.
By default, you are limited to 49 phone numbers per campaign.
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Yes, simply select the Re-register button and complete the registration form as detailed in the Registration Process section of these FAQs.
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- Please select at least one use case; you are allowed a maximum of three use cases.
- Provided examples of how you use SMS for your business/work:
- Account Notifications- Customer receives SMS notification when account has notification or alert.
- Appointments- Customer receives SMS notification to schedule or remind them of an upcoming appointment.
- Client Inquiries– Customer receives SMS notification to receive an answer to an inquiry.
- Customer Care/Support – Customer receives SMS notification to be provided support on product or issue.
- Delivery Notifications– Customer receives SMS notification to alert them on the status of an upcoming delivery.
- Public Service Announcement– Customer receives SMS notification to alert them of an emergency or service announcement.
- Security/Fraud Alert– Customer receives SMS notification regarding a security alert or fraud.
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- You will need to select one of the following options below on your registration form.
- POS (Point of Sale) – Customer provided opt-in during sales transaction.
- IVR– Customer provided opt-in via pre-recorded phone message
- Web Link/URL – Customer provided opt-in by clicking a web link.
- Webform – Customer provided opt-in via web form collection.
Once a selection is made, a text box will appear:
- Provide a detailed explanation of how your customers initially obtain your business number, as well as how customers can opt-in and opt-out of receiving text messages from your company. Please also include a section for the customers to request Help.
- TEXT [ENTER NUMBER]. By contacting [ENTER COMPANY NAME] via text or by providing your phone number, you consent to receive text message responses in relation to your initial communication. Message frequency varies. Message and data rates may apply. You may opt out of receiving text SMS at any time by replying STOP or by sending an email to [ENTER EMAIL]. Reply HELP for Support. Privacy Policy [enter privacy policy link]
Your response must be a minimum of 40 characters.
For more information on Opt-In, please visit our 10 DLC Website, Opt-In and Privacy Policy section.
- You will need to select one of the following options below on your registration form.
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Please provide a link to your Privacy Policy. Privacy Policy must include a disclaimer that no mobile opt-in will be shared with third parties for Marketing Purposes.
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Please provide a link to your Terms and Conditions. Terms of Service must have an SMS disclosure that includes the types of messages consumers can expect to receive, texting cadence, message and data rate notices, privacy policy links, and opt-out instructions
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Answers to the following questions are required for registration:
- Do you send SMS/Text related to direct lending or other loan arrangements?
- Do you send an SMS/text that contains an embedded link?
- Please note: Public URL shorteners (such as bitly, tinyurl) are not allowed.
- Do you send an SMS that contains an embedded phone number?
- Please note: This excludes HELP information contact phone numbers.
- Do you send SMS that contains any Age-Gated Content?
- Please note: This is defined as anything which legally has an age restriction such as lotteries, gambling, tobacco, firearms, alcohol or sexually explicit.
If you have selected YES to any of the content attributes, please make sure you include this language in your sample messages. Example: Embedded link or Phone number.
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- You are required to enter a sample message for each use case selected.
- The sample message MUST include the brand name as well as opt-out language. Refer to the examples below.
- If you have selected YES to any of the Content Attributes on the previous screen, please make sure you include this language in your sample messages.
Ex: Embedded link or Phone number. - Each Sample message must be a minimum of 20 characters and match your use case.
- Below are examples of Sample SMS messages, please make sure your sample message matches your use case and company information:
- Account Notifications: Hi [CUSTOMER NAME],Your appointment at (BRAND NAME) on [DATE] at [TIME] is coming up. View the details of your booking here: Reply STOP to opt out.
- Appointments: Hi [CUSTOMER NAME ], This is [YOUR NAME] calling from (BRAND NAME) to remind you of your upcoming [SERVICE DESCRIPTION] on [DAY, MONTH] at [TIME]. Reply STOP to opt out.
- Client Inquiries: Hi [CUSTOMER], John from (BRAND NAME) I just received your ticket. What can I help you with today? Reply STOP to opt out.
- Customer Care/Support: Thank you for reaching out to (BRAND NAME). We appreciate your patience, and will be happy to solve this issue for you. I’d gladly respond to any question through email or we can schedule a call for [DATE] at [TIME]. Let me know what works best for you. Reply STOP to opt out.
- Delivery: Hi, your order is on its way from (BRAND NAME) but expect delays. Your new estimated delivery date is [DATE].Reply STOP to opt out.
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Line2 has implemented technology to easily enable your recipients to use opt-out, opt-in and help keywords. These keywords and replies will be submitted on your behalf as part of the registration process.
Note: It is required that you honor recipient requests to opt-out of receiving SMS messages. The keywords and messages are not editable and are as follows:
- If your recipient sends an SMS with the word STOP:
SMS messaging will cease to that number and they will receive the following message: “You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe”- If your recipient sends an SMS with the word START:
SMS messaging will be reactivated to recipient and they will receive the following message: “You have successfully been re-subscribed to messages from this number. Reply HELP to help. Reply STOP to unsubscribe. Msg&Data Rates May Apply”- If your recipient sends an SMS with the word HELP:
Recipient will receive the following reply automatically: “Reply STOP to unsubscribe. Msg&Data Rates May Apply.” -
Please review and confirm all of the information entered is correct, especially your EIN and legal name of your business. If any information is incorrect, this could result in the immediate rejection of your application.
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All Line2 customers need to identify whether they use their phone number for work or personal use.
Please click on 10DLC Registration to identify how you use Line2 and register your work phone numbers.
Click on View Details.
Select the Register Now button for the number you wish to register first.
Please follow the prompts as detailed in the Registration Process section of these FAQs.
Once your details have been entered and submitted, your submission will be listed as Awaiting Campaign Approval.
Once your campaign has been fully approved, your submission will be listed as Campaign Approved. This can take up to 2-5 days.
You can also add your previously entered brand and campaign details to other phone numbers that need to be registered. After you select your phone number for work use and confirm your selection, a pop up will appear labeled Assign Number. Select the campaign you would like associated with your phone number and you can easily submit your application.
If you would like to enter a new brand and campaign for this phone number select Register New Campaign.
By default, you are limited to 49 phone numbers per campaign.
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Yes, simply select the Re-register button and complete the registration form as detailed in the Registration Process section of these FAQs.
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Due to new industry standards, 10 DLC applications now mandate that organizations have a website or online/social presence. These platforms must include an opt-in feature for receiving text messages and a privacy policy outlining how user information will be utilized. Below, you will find more information on best practices for Opt-In and Privacy Policies.
If you don’t have a business website, you can use a social media profile (such as a Facebook Page) instead. The social media profile should clearly represent an active business with engagement from followers.
Your registration will not be approved if your website:
- Is not functional or lacks security (no HTTPS)
- Contains malware
- Does not accurately represent the registered business
- The social media profile does not accurately represent the registered business
Tips for Getting Approved with a Social Media Presence:
- Ensure your brand is clearly identifiable and that you use a professional account, not a personal one. It’s highly recommended that the email address and phone number on your profile match those used in your 10 DLC registration.
- Please ensure that your Facebook page has a profile/cover photo, posts and likes/followers, as this will help to enhance the credibility of your online business page.
A privacy policy and opt-in language are required on your website, please see sections below for further information. These can be in the about section or a pinned post. An example of Line2’s about section is located here.
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Opt-in language refers to the specific wording used to obtain explicit consent from individuals to participate in a program, receive communications, or be included in a particular list or database. This language should be clear, concise, and unambiguous, informing individuals what they are agreeing to and how their information will be used.
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If your website uses a contact form to collect customers’ phone numbers, you must include a checkbox that allows users to opt in or out of receiving text messages. This ensures that users have a clear choice about whether they want to receive messages from you.
Update: If the phone number field on your website’s contact form is mandatory, you will either need to add a checkbox with the opt-in disclaimer on the contact form of your website, or change the phone field to be optional if you are unable to add a checkbox.
If the phone number field is optional, please clarify on the application that submitting the Contact form does not mean opting in to receive text message.
Example of an Acceptable Contact Form for Collecting Numbers
Even if you don’t use the contact form to text your clients (e.g., you use a separate paper intake form for texting permissions), your web forms must still include opt-in language.
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Your website should have a Contact Page that displays your business phone number and informs customers that the number can be used for calls or texts. Additionally, the page should include opt-in and opt-out language.
Example of Acceptable Opt-In Language:
TEXT [ENTER NUMBER]. By contacting [ENTER COMPANY NAME] via text or by providing your phone number, you consent to receive text message responses in relation to your initial communication. Message frequency varies. Message and data rates may apply. You may opt out of receiving text SMS at any time by replying STOP or by sending an email to [ENTER EMAIL]. Reply HELP for Support. Privacy Policy [ENTER PRIVACY POLICY LINK]
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A privacy policy is a statement that outlines how an organization collects, uses, manages, and protects the personal information of its customers, clients, or users. It informs individuals about the types of data being collected, the purposes for which it is used, and the measures in place to ensure its security.
A Privacy Policy should cover the following points:
– Outline the types of personal information that may be collected from clients.
– Explain the purposes for which this personal information will be used.
– Provide a statement ensuring that customer information will not be shared with third parties, partners, or joint ventures.
-Messaging Terms and Conditions: Terms of Service must have an SMS disclosure that includes the types of messages consumers can expect to receive, texting cadence, message and data rate notices, and opt-out instructions
What are some key requirements for my privacy policy for 10 DLC?
1. Your website or social media profile must have a privacy policy:
- A dedicated, separate privacy policy page, such as https://www.line2.com/privacy-policy/
- Display privacy policy language at the footer of your website’s home page.
- If you use a social media profile instead of a website, your privacy policy can be referenced, for example,https://www.facebook.com/HelloLine2/about_privacy_and_legal_info
- (Privacy Policy hosted via a web page or public file such as Google Doc. Your Google Doc must have unrestricted access and in view only mode). Note: if you have a website, you cannot use a social media profile for 10 DLC registration.
2. You must not share customers’ mobile phone numbers with third parties for marketing purposes. Ensure this information is included in your Privacy Policy.
3. If a business shares or sells information, the privacy policy must specify the reasons, such as:
- Business sale or merger
- Compliance with legal requirements
- Payment processing or other operational responsibilities
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“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
Additionally, if you are capturing phone numbers in an online contact form on your website, include this paragraph:
“OPT-IN CONSENT: By submitting your phone number, you authorize us to send you text messages and notifications. Message/data rates apply. Reply STOP to unsubscribe.”
Note: The suggestions in this article are based on past successful privacy policy approvals and do not guarantee success, as the review process is case-by-case. The suggestions are based on our experience with 10 DLC compliance.
Line2 is not responsible or liable for any issues arising from the use of the above content. This is not meant to be legal advice; please consult your legal counsel for the best recommendations.
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Fill out the 10DLC application as thoroughly as possible. Most applications are rejected because not enough information is provided or information provided is inaccurate
Follow this Application Checklist to guide you through your 10DLC Application:
Sample Messages provided must avoid any SHAFT keywords (sex, hate,alcohol, firearms and tobacco)
Your messages have a tone that is friendly and professional with a clear call to action
Sample Messages aligns with who recipient expects to hear from based on Opt-In (An opt-in is a method by which you ask a customer to consent to receiving text messages from your business)
Your Privacy Policy states that your opt-in list is not for sale.
Sample Messages align with the use case that has been selected.
Your Terms and Conditions cover messaging and the types of messages your business sends.
URL and phone number have been verified and align with the brand/website.
Make sure to read the CTIA guidelines and ensure that your messaging campaigns abide by these rules.
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You will be notified about your 10DLC rejection in your Dashboard and will be offered the opportunity to resubmit your information.
You are most likely to be rejected if you do not provide enough information or enter incorrect information in your campaign application. Please review the responses you provided regarding how your customers opt-in and the sample messages entered.
How to answer: “How do my customers Opt-In?”
An opt-in is a method by which you ask a customer to consent to receiving text messages from your business. Having an opt-in option will enhance the credibility of your business and it will ensure your application is approved. If you do not have a website, we recommend establishing a website or online presence, such as Yelp or a Facebook page.
If you choose not to create a web presence (example: Facebook, Yelp or a website), there is a chance that your application will be rejected by The Campaign Registry.
If you do have a web presence, Line2 recommends implementing a disclaimer similar to the one below to be used as your opt-in:
TEXT [ENTER NUMBER]. By contacting our company via text, you consent to receive text message responses in relation to your initial communication. Message frequency varies. Message and data rates may apply. You may opt out of receiving text SMS at any time by replying STOP or by sending an email to [ENTER COMPANY EMAIL]. Reply HELP for Support.
Listed below is a response that has been approved by The Campaign Registry explaining how their customers opt in:
Customers find our phone number through Google or our website. The opt-in disclaimer is displayed at the end of customer registration. Please see the screenshot below for the opt-in disclaimer.
How to provide a sample message:
When providing your sample message be sure that the content provided aligns with the business use case you have selected.
For example, if you own a flower shop and primarily send messages about deliveries, you will select Delivery Notifications as your use case. When entering your sample message, make sure to include the name of your business in your message and the product(s) you deliver,
“Great News! Your bouquet has been delivered to its recipient. Thanks for choosing XYZ flower!”
Another example would be you are a realtor and you send messages to your clients reminding them of upcoming showings. Appointments will be your selected use case, and be sure to include your business name in your message.
“Hey (Name), this is from (Company Name). Are you interested in doing an in-person tour? Please contact us for a date that will be convenient to you.”
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Rejection types eligible for resubmission
If your 10 DLC Campaign registration request is rejected you need to correct and resubmit your registration. See below for a full list of rejection reasons eligible for submission. You can re-submit your Campaign registration after correcting the reason why you were rejected.
Please make sure to review your application in its entirety to avoid further rejections. Click on Getting your Campaign Approved for further information.Error Code Rejection Reason Correction Needed Reference (Links Below) 601 The services mentioned by company/website does not match the content that was provided in sample message. Please update the content in your sample message to match the content on the website you provided in your application. For example: Your sample message contains information about delivering flowers but your website does not contain this information 602 The use case selected on your registration form does not match the content that was provided in sample message. Please update the content in your sample message to match the use case selected in your application. For example: Your sample message contains information about delivering flowers but the use case selected does not match. 603 Website and company name provided does not match the content that was provided in sample message Please update the website (provided on pg.1) and company/brand name on (provided on pg.2) the to reflect the content provided in your sample message. 611 Please review your keyword response messages for Opt-in (JOIN), Opt-out (STOP), and HELP. Due to a recent change in the STOP/START/HELP messaging requirements for 10DLC business users, campaign vetting applications are being declined by the third-party approver. We are actively working to resolve this issue and will provide an update as soon as possible. Thank you for your patience and understanding. 706 Your sample message and website contains prohibited content: Alcohol (failure to age gate) Please submit your application once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. Your website will be checked for age-gating. 707 Your sample message and website contains prohibited content: Tobacco/Vape (failure to age gate) Please submit your application once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. Your website will be checked for age-gating. 712 According to the information provided in your application, your company provides a loan service. You need to select YES under the Content Attribute “Does your company offer direct lending/loan arrangements?” Please select YES under the question “Do you send SMS messages related to direct lending or other loan arrangements?” 713 Please provide your work email address in your Brand Registration. Please update your registration to include the email associated with your business. 714 Please select a different opt-in method, your selected is non-compliant. Please select a different opt-in method on your application. 801 Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers. At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign. 802 Sole Proprietor. Not yet authorized. At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign. 803 Please include opt-in language on the webform that is available on your website. Please enter the opt-in language in the text provided on your application under “How do my customers opt-in?” 804 Please provide a website, Facebook or Yelp page ensure that you have opt-language on your site. Please enter a website (pg.1 of your application), please ensure your site has opt-in language. 805 Please ensure you have a privacy policy on your website that details that third party customer information is not shared. Please check your website to confirm you have a privacy policy on your website that details that third party customer information is not shared. 806 Please provide opt-out language on your sample message. Please update your sample messages provided to include opt-out language. 807 Website provided is insecure and does not contain :https. Please provide a secure website on your application. 808 Your application has been declined over 5 times. We recommend you contact customer support at verify account@line2.com for assistance with your application. If your campaign has been declined more than five times, please contact a 10DLC support specialist for assistance with submitting your application. We recommend scheduling a time using this link. 809 A Compliant privacy policy is required to be attached to registration if not available on your website. If your privacy policy is not available on your website, you will need to upload it to the final page of your 10 DLC application. 851 The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. Ensure there is a compliant privacy policy available (in the privacy policy link field, CTA/Message Flow field, or attached as a document. Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. 852 Compliant Privacy Policy required. Include a link and/or text for compliant privacy policy disclosures, specifying that no mobile opt-in data will be shared with third parties. Please review your keyword response messages for HELP. For more information visit our FAQ page. Provide Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language).
Provide a Privacy Policy link (include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared)861 Compliant and Accurate CTA information is required. Please review your keyword response messages for Opt-in (JOIN), Opt-out (STOP), and HELP. For more information visit our FAQ page. Ensure the CTA/Message Flow field explains exactly how the brand collects consent. It must also include a link to the Terms and Conditions (or the link can be provided in the Terms Link field) 1001 Campaign appears to be for an age-gated content type but age gate attribute is not selected. Your campaign appears to be for an age-gated content type but age gate attribute is not selected. Please resubmit your application, and select “Yes” to indicate that your campaign contains age-gated content TCR submission requirements dictate that appropriate attributes are selected that are in line with the campaign submission. 1002 Campaign is for direct lending or loan arrangement and is missing the content attribute indicating direct lending. Your campaign appears to be for direct lending or loan arrangment content type but the direct lending attribute in is not selected. Please resubmit your application, and select “Yes” to indicate that your campaign contains direct lending content 1003 Brand website is inaccessible/does not exist/error status. The brand website must be accessible for proper review via a secure connection (HTTPS). 1004 Website is not able to be translated to English Website must be translatable into English. 1100 Other Invalid Campaign Features: No website URL was found in the campaign submission. Please include website URL in your campaign submission. 1101 Other Invalid Campaign Feature: No website nor domain was found with the given website URL. Website provided is invalid. 2001 Campaign registration is not unique or duplicate campaign Duplicate campaigns are not permitted. Each campaign must be registered uniquely. 2002 Unclear campaign description Your campaign description must clearly convey the purpose of your messaging campaign. Please provide additional details in the description and resubmit. 2003 Campaign description does not match declared use case(s) The use case outlined in the campaign description must align with the registered use case. Please update the description or re-register the campaign with the correct use case and resubmit. 2004 Campaign description does not match sample messages
Ensure the use case outlined in the campaign description aligns with the use case demonstrated in the sample message content. Revise either the description or the sample message content as needed, then resubmit.2005 Undeclared use case The campaign description suggests a use case that has not been selected. Please review and ensure the description accurately reflects the campaign’s purpose and that all relevant use cases are selected. 2006 Brand referenced in campaign description does not match registered/DBA brand Ensure the brand mentioned in the campaign and messaging aligns with the registered brand. Make the necessary updates and resubmit. 2100 Invalid Call to Action: No form of opt-in whatsoever was found in the description or message flow. No opt-in method was included in the description or message flow. 2101 Invalid Call to Action: This was determined to be a promotional campaign, but there was no mention of written opt-in. No written opt-in method was included in the promotional campaign. 2102 Invalid Call to Action: This was determined to be an informational campaign, but no explicit means of opt-in was given. Please provide an explicit opt-in disclaimer. An implicit opt-in disclaimer will not be accepted 2103 Invalid Call to Action: Got a ‘certificate verify failed’ error for the opt-in URL. The provided opt-in URL is invalid. Please update it accordingly. 2104 Invalid Call to Action: No website nor domain was found with the given opt-in URL. The provided opt-in URL is invalid. Please update it accordingly. 2105 Invalid Call to Action: This campaign has verbal opt-in but does not contain an explicit script of what the company says. Please provide an explicit opt-in disclaimer. An implicit opt-in disclaimer will not be accepted 2106 Invalid Call to Action: The script for verbal opt-in must contain instructions on how to reach the privacy policy. The script for the verbal opt-in must include instructions on how to access the privacy policy. 2107 Invalid Call to Action: The script for opt-in must contain instructions on how to reach the terms and conditions. The script for the verbal opt-in must include instructions on how to access theterms and conditions. 2108 Invalid Call to Action: The verbal opt-in script does not contain the brand name. The script for the verbal opt-in must include the brand name. 2109 Invalid Call to Action: The verbal opt-in script has no information about the type of messages being sent. Examples include but are not limited to: Marketing, MFA, reminders, etc. The script for the verbal opt-in is missing information about the types of messages being sent. 2110 Invalid Call to Action: The verbal opt-in script contains no disclosure about the frequency of message delivery. The script for the verbal opt-in does not include information about the message frequency. 2111 Invalid Call to Action: The verbal opt-in script has no disclosure that message and data rates will apply to messages sent. The script for the verbal opt-in does not include a disclosure that message and data rates will apply to sent messages. 2112 Invalid Call to Action: The verbal opt-in script has no information detailing how a customer can stop receiving messages. The script for the verbal opt-in does not include instructions on how to stop receiving messages. 2113 Invalid Call to Action: The brand name could not be found in the opt-in form. The brand name is missing from the opt-in form. 2114 Invalid Call to Action: The opt-in form should mention the types of messages a customer can expect to receive. The opt-in form should specify the types of messages a customer can expect to receive. 2115 Invalid Call to Action: The opt-in form must mention message frequency. The opt-in form must include message frequency. 2116 Invalid Call to Action: The opt-in form has no disclosure that message and data rates will apply to messages sent. The opt-in form does not include a disclosure that message and data rates will apply to sent messages. 2117 Invalid Call to Action: The opt-in form must include information on how a customer can receive help. The opt-in form does not include information on how the user can receive help. 2118 Invalid Call to Action: The opt-in form must include information on how a customer can opt-out. The opt-in form does not include information on how the user can opt-out. 2119 Invalid Call to Action: There is no HELP message available in the verbal opt-in script. The verbal opt-in script does not include a HELP message. 2120 Invalid Call to Action: No opt-in URL was found in the campaign submission. Please include an opt-in URL in your submission. 2121 Invalid Call to Action: The opt-in form must provide instructions on how to find privacy policy. The opt-in form must include instructions on how to access the privacy policy. 2122 Invalid Call to Action: The opt-in form must link to the privacy policy. The opt-in form must include a link to the privacy policy 2123 Invalid Call to Action: The opt-in form must provide instructions on how to find terms and conditions. The opt-in form must include instructions on how to access the terms and conditions. 2124 Invalid Call to Action: The opt-in form must have a link to the terms and conditions. The opt-in form must include a link to the terms of conditions. 3000 Website provided for CTA is inaccessible/does not exist/error status. Opt-in language must be accesbile on the website. 3001A Call-to-action does not obtain sufficient consent The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In /Message Flow field, or attached as a document). See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3001B Call-to-action (on website, or provide via screenshot/media file) does not obtain sufficient consent All opt-ins must obtain consent using the proper SMS consent mechanism. Please make the necessary updates and resubmit. For acceptable opt-in methods, visit our FAQ page. See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3002A A Call-to-action does not contain registered/DBA brand name The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3002B Call-to-action does not contain registered/DBA brand name The opt-in must include the company or brand name, which should match the registered Brand or be easily recognizable as the same entity. Please update the opt-In and resubmit. See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3003A Call-to-action does not contain HELP instructions (for example, Reply HELP for help) or HELP instructions in Terms & Conditions. HELP for HELP or customer care contact information must be provided in either the CTA or the Terms & Conditions. The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action customer care contact information 3003B Call-to-action does not contain HELP instructions (for example, Reply HELP for help) or HELP instructions in Terms & Conditions The opt-In must provide instructions on how the end user can obtain support from the brand regarding the message program (e.g., Reply HELP for assistance) or ensure this information is included in the brand’s terms and conditions. Please update the opt-in and resubmit. Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action customer care contact information 3004A Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action how to opt out 3004B Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action how to opt out 3005A Call-to-action does not contain message frequency disclosure for recurring message program The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency 3005B Call-to-action does not contain message frequency disclosure for recurring message program The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency 3006A Call-to-action does not contain “message and data rates may apply” disclosure The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency 3006B Call-to-action does not contain “message and data rates may apply” disclosure The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for Call To Action Requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls to Action; associated fees 3007A Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3007B Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions The opt-in must include a link to the message program’s terms and conditions or the full text of the terms and conditions. Please update the opt-in and resubmit. See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3008A Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, “message and data rates may apply” disclosure, and instructions on how to opt-out. Ensure there is a compliant privacy policy available (in the privacy policy link field, Opt-In/ Message field , or attached as a document). See the CTIA best principles for more information. 5.1 Consumer Consent and 5.2.1 and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3008B Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties Mobile opt-in data, including the customers phone number, must not be shared with third parties. The Opt-In must either include a link to the message program’s privacy policy or language referencing the privacy policy, clearly stating that mobile opt-in data will not be shared. Please update the Opt-In and resubmit. See the CTIA best principles for more information. 5.1 Consumer Consent and 5.2.1 and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent 3010A Call-to-action does not contain a robust age gate for age-restricted message program (alcohol/firearms/tobacco) Message content involving age-restricted products, such as alcohol or tobacco, is prohibited unless an age gate mechanism is implemented. At a minimum, an acceptable age gate requires the recipient to enter their day, month, and year of birth to confirm their age during the messaging opt-in process before receiving any messages. If the opt-in specifies that the message program will include this type of content and no age gate is in place, the campaign will be rejected. Please implement an age gate and resubmit the campaign. Messaging Principles and Best Practices 5.3.1 Short Code Monitoring Handbook SHAFT guidelines are applied to all US Messaging Programs See 3.5 PROGRAM CONTENT T-Mobile Code of Conduct V2.2 6.6 Controlled Substances and Adult Content Check out 3010B Call-to-action does not contain robust age gate for age-restricted message program (alcohol/firearms/tobacco) Message content involving age-restricted products, such as alcohol or tobacco, is prohibited unless an age gate mechanism is in place. At a minimum, the age gate must require recipients to enter their day, month, and year of birth to confirm their age during the messaging opt-in process before receiving messages. If the opt-in specifies that the message program will include this type of content and no age gate is implemented, the campaign will be rejected. Please implement an age gate and resubmit. Messaging Principles and Best Practices 5.3.1 Short Code Monitoring Handbook SHAFT guidelines are applied to all US Messaging Programs See 3.5 PROGRAM CONTENT T-Mobile Code of Conduct V2.2 6.6 Controlled Substances and Adult Content Check out 3011A Call-to-action is missing/inaccessible The campaign description does not include a opt-in URL, or the provided URL is inaccessible. You must demonstrate a compliant opt-in process by providing either a live opt-in URL or a URL linking to a hosted opt-in image (e.g., screenshot or mock-up). Please update the opt-in description to include the required URL and resubmit. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent 3011B Call-to-action is missing/inaccessible The campaign description is missing a opt-in URL, or the provided URL is inaccessible. You must provide proof of a compliant opt-in process, either through a live opt-in URL or a URL linking to a hosted opt-in image (e.g., a screenshot or mock-up). Please update the opt-in description to include the required URL and resubmit. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent 3012A Call to action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear. All opt-ins must obtain consent using the proper SMS consent mechanism. Please make the necessary updates and resubmit. For acceptable opt-in methods, visit our FAQ page. This requirement is based on precedence (previously reviewed, approved and rejected programs) and inference. CTA’s for multiple types of communication are not considered clear and concise or an appropriate consent mechanism as the end user cannot select to ONLY receive SMS messages or NOT receive SMS
messages but receive other types of messages. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent3012B Call to action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear. All CTA’s must obtain consent via proper consent mechanism for SMS. Update and resubmit. Please vist our FAQ page for acceptable opt-in methods. This requirement is based on precedence (previously reviewed, approved and rejected programs) and inference. CTA’s for multiple types of communication are not considered clear and concise or an appropriate consent mechanism as the end user cannot select to ONLY receive SMS messages or NOT receive SMS messages but receive other types of messages. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent 3105 Invalid Brand Info: Not all required fields were populated. We are unable to process your brand application at this time. Please review the details and resubmit. 3106 Invalid Brand Info: Either a phone number or link was found in the sample messages, but the associated embedding field was not set to true. We detected an embedded phone number or link in your sample message. However, the selection for Embedded link and phone number was set to “No”. Please update your selection and resubmit. 5100 Missing Mandatory Message Terminology: The opt-out message must contain the brand name. The opt-out message must contain the brand name 5101 Missing Mandatory Message Terminology: No valid opt-out keywords are listed. Valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL. Your application does not include valid opt-out keywords. The valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL. 5102 Missing Mandatory Message Terminology: The opt-out message must contain a confirmation that no more messages will be sent. The opt-out message must contain a confirmation that no more messages will be sent. 5103 Missing Mandatory Message Terminology: HELP is not listed as a help keyword. HELP is not listed in your help keyword message. 5104 Missing Mandatory Message Terminology: The opt-in message must contain the brand’s name. The opt-in message must contain brand name. 5105 Missing Mandatory Message Terminology: The opt in message must contain disclosures on message frequency. The opt-in message must contain disclosure on message frequency. 5106 Missing Mandatory Message Terminology: The opt in message must contain disclosure mentioning data rates may apply. The opt-in message must contain disclosure mentioning data rates may apply. 5107 Missing Mandatory Message Terminology: Opt in message does not contain ‘HELP’ keyword. Opt in message must contain “HELP” keyword. 5108 The opt-in message must contain the provided opt-out keywords. Opt in message must contain provided opt-out keywords. 6001 Opt-in message/Confirmation MT does not contain registered/DBA brand name The company name in the opt-in message must match the registered brand name. Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages 6002 Opt-in message/Confirmation MT does not contain HELP instructions (for example, Reply HELP for help) The opt-in message/Confirmation must include instructions on how the end user can receive further support from the brand regarding the message program (for example, reply HELP for help). Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6003 Opt-in message/Confirmation MT does not contain opt-out instructions (for example, Reply STOP to stop) The opt-in message/Confirmation must include instructions on how the end user can opt-out of the message program (for example, Reply STOP to opt-out). Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6004 Opt-in message/Confirmation MT does not contain message frequency disclosure (#msgs/mo, msg frequency varies, recurring messages, and so on.) The opt-in message/Confirmation must include the frequency at which messages will be sent to end users (for example, msg frequency varies, recurring messages, and so on.). Update the opt-in message and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6005 Opt-in message/Confirmation MT does not contain clear and conspicuous language about any associated fees or charges and how those charges will be billed. (for example, “message and data rates may apply” disclosure) The opt-in message/Confirmation must include clear and conspicuous language about any associated fees or charges and how those charges will be billed. Add “message and data rate disclosure” in the opt in/confirmation MT and resubmit. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6006 Opt-in message/confirmation MT not provided An opt-in message/Confirmation is required for all recurring programs. Update the campaign to include the required message with all required elements as outlined in CTIA best practices. CTIA Messaging Principles and Best practices section 2.1.2.1 Confirm Opt in for Recurring messages. 6007 HELP message does not contain registered/DBA brand name The company name in the HELP message must match the registered brand name. Update the HELP message and resubmit CTIA Short code Monitoring Handbook for HELP keyword response requirements. HELP Mobile Terminated Program (brand) name OR product description. Additional customer care contact information (for example, a toll-free number, 10-digit telephone number) T-Mobile Code of Conduct V2.2 section 3.7 Business Recognition 6008 HELP message does not contain support contact (email, phone number, or support website) The HELP message must include customer care contact info (such as an email address, phone number, or link to a support website) informing the customer how they can receive further support. Update the HELP message and resubmit. CTIA Short Code Monitoring Handbook for HELP keyword response requirements. HELP Mobile Terminated. Program (brand) name OR product description. Additional customer care contact information (for example, a toll-free number, 10-digit telephone number). 6009 HELP message support contact email address does not match the registered brand support email address If an email address is provided in the HELP message as the customer care contact info, it should match the email address that was registered as the support contact email . Update the HELP message and resubmit. This requirement is based on precedence (previously reviewed, approved, and rejected programs) and inference. More information about customer care and HELP can be reviewed in various sections of many Industry Guidelines. 6010 Opt-out message does not contain registered/DBA brand name The company name in the opt-out message must match the registered brand name. Update the STOP messaging and resubmit. CTIA Short Code Monitoring Handbook for STOP keyword response requirements. Opt Out Mobile Terminated. Program (brand) name OR product description. Confirmation that no further messages will be delivered. See also CTIA Messaging Principles and Best Practices 5.1.3 Consumer Opt-Out. 6011 Opt-out message does not indicate that no further messages will be sent The opt-out message must clearly indicate that the customer will no longer receive further messages from the brand/message program. Update the opt-out message and resubmit. CTIA Messaging Principles and Best Practices 5.1.3 Consumer Opt-Out 6012 Sample message(s) do not contain registered/DBA brand name The company name in the sample messages must match the registered brand name. Update the sample messages and resubmit. This requirement is based on precedence (previously reviewed, approved and rejected programs) and inference. Ensuring the brand name in all messages will also help reduce SPAM complaints and is in line with the T-Mobile Code of Conduct section 3.7 Business Recognition. 6013 Sample message(s) contain public URL shortener Public URL shorteners such as bit.ly or tinyURL are not permitted to be sent in 10DLC message content. Update sample messages to use a branded URL shortener and resubmit. See T-Mobile Code of Conduct V2.2 4.7 URL Cycling / Public URL Shorteners or AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messaging Techniques 6014 Sample message(s) use case does not match declared use case(s) The use case indicated in the sample messages must match the registered use case. Update the sample messages or register the campaign again with the correct use case and resubmit. Inference that sample messages should be in line with the remainder of the program to be clear and concise 7100 Invalid Privacy Policy: No privacy policy URL was found in the campaign submission. Please provide privacy policy URL in your campaign submission. 7101 Invalid Privacy Policy: No website nor domain was found with the given privacy policy URL. We couldn’t find a website or domain associated with the privacy policy URL you provided. 7102 Invalid Privacy Policy: The link or attachment used to analyze the privacy policy does not appear to show an actual privacy policy. The link or attachment you provided doesn’t lead to a valid privacy policy. 7103 Invalid Privacy Policy: The privacy policy does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies. The privacy policy provided does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies. 8001 Brand website or campaign references charitable donations and the declared use case is not charity If the brand’s website or campaign information indicates that they are soliciting charitable donations through their message program, then the campaign use case should be Charity. Register the campaign again with the correct use case and resubmit. Campaigns require a complete, clear, and concise campaign submission for proper review per TCR and US operators. See the CTIA Messaging Principles and Best Practices and Review Operator Codes of Conduct. 8002 Brand website or campaign references political content and declared use case is not political If the brand’s website or campaign information indicates that they are sending political content through their message program, then the campaign use case should be Political. Register the campaign again with the correct use case and resubmit. 8003 Brand website or campaign references cart reminders but declared use case is not marketing. If the brand’s website or campaign information indicates that they are sending abandoned shopping cart notifications through their message program, then the campaign use case should be marketing. Register the campaign again with the correct use case and resubmit. 8004 Brand website or campaign references multiple use cases but only one declared use case is selected If the program will support multiple use cases all use cases must be declared. Register the campaign again with the correct use cases and resubmit. 8100 Invalid Sample Messages: At least one sample message must contain opt-out language. Sample message must contain opt out language. 8101 Invalid Sample Messages: All sample messages must contain the brand name. Sample message must contain brand name. 8102 Invalid Sample Messages: A sample message must be provided for each use case and sub-use case. A sample message must be provided for each selected use case. 9100 Invalid Terms and Conditions: No terms and conditions URL was found in the campaign submission. A terms and conditions link must be included in the campaign submission. 9101 Invalid Terms and Conditions: No website nor domain was found with the given terms and conditions URL. Provided URL is invalid. 9102 Invalid Terms and Conditions: Terms and conditions must include “message and data rates may apply” disclosure. Terms and conditions provided does not include “message and data rates may apply” disclosure. Rejection Types ineligible for resubmission
Your application is considered ineligible for resubmission if it has been rejected for one of the reasons listed below.Error Code Rejection Reason Correction Needed 701 Your sample message and website contains prohibited content: Cannabis. Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Cannabis/hemp/CBD which are restricted.
Please note: This content is not allowed to be on the customer’s website at all.
(Example: If a chiropractor’s office has CBD Oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing.)702 Your sample message and website contains prohibited content: Guns/ Ammunition Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Guns and Ammunition which are restricted.. 703 Your sample message and website contains prohibited content: Explicit Sexual Content Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with explicit sexual content which are restricted. 704 Your sample message and website contains prohibited content: Gambling Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Gambling content which are restricted. 705 Your sample message and website contains prohibited content: Hate Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with hate content which are restricted. 708 The brand and messaging content provided are associated with Affiliate Marketing/Lead Generation. This is prohibited by major wireless carriers. Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with Affiliate Marketing/Lead Generation content which are restricted. 709 The brand and messaging content provided are associated with high risk financial services. This is prohibited by major wireless carriers. Your rejected application is ineligible for submission. Your company/brand and sample messages are associated with high risk financial services content which are restricted. 3100 Invalid Campaign Description/Attributes: The campaign was detected as having relations to high-risk financial services in the description or message flow, which is prohibited. Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. The campaign was flagged for containing references to high-risk financial services in the description or message flow, which is prohibited. 3101 Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow and description, and also featured high-risk financial loans on the website, which is prohibited. Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. This campaign was flagged for involving affiliate marketing in the message flow and description, as well as promoting high-risk financial loans on the website, which is prohibited. 3102 Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow or description. Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. This campaign was flagged for involving affiliate marketing in the message flow or description. 4100 Disallowed Content Detected: Sample message contents violate SHAFT-C requirements. Do NOT resubmit. The use case is disallowed and will be rejected. The sample message contents violate SHAFT-C guidelines. 7001 This brand or program references third-party job boards Messaging content related to third party job boards is not permitted. This is considered disallowed content. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7002 This brand or program appears to be lead generation or affiliate marketing. The brand website or messaging content examples appear to be lead generation or affiliate marketing. These are disallowed content types. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns. TCR Submission dictates you must attest that Affiliate Marketing will not be a part of this campaign. 7003 This brand or program appears to include disallowed content -gambling. Message content related to gambling is not permitted. If the brand’s website indicates that its message program will be sending this type of content, your campaign will not be approved. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7004 This brand or program appears to include disallowed content – high risk financial services Message content related to high-risk financial services, such as short-term loans or cryptocurrency, is not permitted. If the brand’s website indicates that their message program will be sending this type of content, your campaign will not be approved. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7005 This brand or program appears to include disallowed content – illegal substances Message content related to federally illegal drugs, such as cannabis, is not permitted. If the brand’s website indicates that its message program will be sending this type of content, the campaign will not be approved. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7006 This brand or program appears to include disallowed content – SHAFT (sex) with no robust age gate Message content related to age-restricted products or content, such as sexually explicit items or images, is not permitted without a robust age gate. Implement age gate and a resubmit. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 7007 This brand or program appears to include disallowed content – SHAFT (alcohol/firearms/tobacco/vape) with no robust age gate Message content related to age-restricted products, such as alcohol or tobacco, is not permitted without a robust age gate. Implement age gate and a resubmit CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 7008 This brand or program appears to include disallowed content -competitive marketing. Message content that promotes or markets services that are competitive in nature to the US operators will be rejected. Competitive Marketing programs (programs that promote or market services that would be deemed as competitive in nature by the US Operators, that is, wireless service) are not permitted. This requirement is based on precedence (previously submitted and rejected programs). 7009 This brand or program appears to include disallowed content – weapons that are not legal in all 50 states. Message content related to certain weapons which are not legal in all 50 states is not permitted. If the brand’s website indicates that its message program will be sending this type of content, the campaign will not be approved. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 5.2 Disallowed Content 7010 This brand or program appears to include disallowed content – 3rd party debt collection Third-party debt collection messages are not permitted. This includes messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs. Messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs is not permitted the campaign will not be approved. T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns 7011 This brand or program appears to include disallowed content – firearms that are not legal in all 50 states. Message content related to firearms which are not legal in all 50 states is not permitted. If the brand’s website indicates that its message program will be sending this type of content, the campaign will be not be approved. CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 5.2 Disallowed Content 7012 This brand or program appears to include disallowed content – HATE speech Messaging content related to HATE SPEECH is not permitted. This is considered disallowed content. See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns. Resources for Reference:
CTIA Messaging Principles and Best Practices
Short Code Monitor Handbook CTA guidelines
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After submission, final approval may take up to 2 weeks as the second part of the approval process is handled by a third party. If rejected, the status will be displayed in your Line2 Account Manager. Outbound SMS and voice services will remain unaffected if approved.
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You can check the status of your registration by logging into your Account Manager and checking the tile in the upper right corner.
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If your application has been rejected, please verify the details submitted.
We recommend that you review your response to Customer Opt-In. Please make sure that the response is clear and concise while accurately describing how your customers provide opt-in to receive SMS text messaging. Calls-to-action and any subsequent messaging should not include any deceptive language.
Please note there may be a $15 fee to resubmit. If you continue to get rejected, please reach out to verifyaccount@line2.com.
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No, currently, a third party handles campaign expediting, and they do not permit it.
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At this time you are unable to cancel your registration once it is submitted.
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If you cancel your Line2 after registration is completed, you will need to complete your 10DLC again with your new provider.
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If you disable your SMS capabilities on a Line2 phone number that you have previously registered, The Campaign Registry will deactivate your 10DCL registration. You will need to complete a new 10DLC registration form in your Account Manager.
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Line2 has created a specific service inbox for registration. Please contact Customer Support at: verifyaccount@line2.com
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Unfortunately, second line providers do not have a choice in whether or not to participate in 10DLC SMS registration. All providers should be participating and registering work/business users.
You must send business or work-related SMS messages from a registered number. Unregistered messages may be filtered by the wireless carriers, resulting in non-delivery to their customers. If you are a Canadian business and would like to use your Line2 number to contact US numbers via SMS, you also must register.
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Line2 complies with CTIA’s messaging guidelines. To review our policy, please visit our Line2 SMS policy page.
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In order to stop receiving 10 DLC registration emails you will need to register as a personal user, opt out of 10 DLC registration and the use of outbound SMS or register as a work/business user.